In the spring of 2023, TikTok’s For You Page algorithm underwent a significant recalibration. Creators who had built audiences of hundreds of thousands saw their reach collapse almost overnight. Some pivoted. Some burned out. Some simply disappeared. It was not the first time a platform update had reshuffled the influencer hierarchy, and it will not…
In the spring of 2023, TikTok’s For You Page algorithm underwent a significant recalibration. Creators who had built audiences of hundreds of thousands saw their reach collapse almost overnight. Some pivoted. Some burned out. Some simply disappeared. It was not the first time a platform update had reshuffled the influencer hierarchy, and it will not…