Jayda Cheaves Wants to Own the Feminine Hygiene Aisle. Girl Wipes Is How She Plans to Do It.

The 28-year-old mogul behind Waydamin and Jayda Cheaves Beauty just entered a category no one in her lane has touched. She thinks that’s exactly the point.

The 28-year-old mogul behind Waydamin and Jayda Cheaves Beauty just entered a category no one in her lane has touched. She thinks that’s exactly the point.