Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer publication-based pricing models. Baden Bower, which reports serving clients globally, represents an approach focused on results-based models. The difference between these approaches reflects broader changes across professional services. Companies increasingly…
Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer publication-based pricing models. Baden Bower, which reports serving clients globally, represents an approach focused on results-based models. The difference between these approaches reflects broader changes across professional services. Companies increasingly…