Super Bowl 2026 TV deals: The best sales ahead of kickoff

The big game is one of the few instances now in the US where most people gather around the TV to watch the live event together. While the teams playing in Super Bowl 2026 are the true stars of the show (and Bad Bunny, of course), your TV is a pretty important part of the puzzle of putting together an excellent Super Bowl party. Maybe you’ve been thinking about replacing an aging set, or you’re itching for a full refresh of your home theater setup — either way, you’ll want to try to get a good deal on a new TV. Thankfully, the weeks leading up to the Super Bowl can be a great time to shop for a new TV.

Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV. Here, we’ve curated the best Super Bowl TV deals we could find this year, from already affordable sets discounted even further to high-end OLEDs that are hundreds of dollars off.

Super Bowl 2026 TV deals for less than $500

You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What you’ll be more limited in is size — most TV deals under $500 we’re seeing right now are on sets up to 55 inches. There are a few 65- and 75-inch models in there, but the pickings are slim.

Hisense 32-inch Class A4 1080 FHD smart TV for $98 (18 percent off)

Roku 24-inch 720p smart TV for $100 (18 percent off)

Roku 55-inch 4K smart TV for $248 (29 percent off)

Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)

TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)

OLED TV deals

This is where you want to look if you want your new TV to have the richest colors, deepest blacks and excellent contrast performance. Of course, that all comes at steeper prices — it can be difficult to find a good OLED set for less than $1,000, even on sale.

LG 55-inch B5 OLED 4K smart TV for $847 ($50 off)

Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)

Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)

Super Bowl 2026 TV deals for $500 and up

This will likely be the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well.

TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)

Hisense 65-inch Class U6 Mini LED 4K smart TV for $550 (35 percent off)

Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)

TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent off)

Streaming and home entertainment deals

A good TV is key, but having the right peripherals and accessories to go along with it will complete your home theater setup. Deals we’re tracking right now include discounts on streaming devices, soundbars and projectors.

Roku Ultra streamer for $78 (22 percent off)

Vizio 2.0 SV200M-08 soundbar for $78 (22 percent off)

Samsung HW B400F soundbar with built-in subwoofer for $100 (29 percent off)

Anker Nebula Capsule 3 projector for $540 (28 percent off)

Valerion VisionMaster Max 4K projector for $3,999 (20 percent off)

This article originally appeared on Engadget at https://www.engadget.com/deals/super-bowl-2026-tv-deals-the-best-sales-ahead-of-kickoff-160000725.html?src=rss 

Scott Pilgrim EX will hit PC and consoles on March 3

Fans of co-op beat-‘em-ups and fictional bass players who kind of suck as human beings might want to mark March 3 on their calendars. That’s when Scott Pilgrim EX is set to hit PS4, PS5, Xbox Series X/S, Xbox One, Nintendo Switch and Steam. 

Developer and publisher Tribute Games announced the release date in a new trailer, which also revealed two more playable characters: Matthew Patel (a member of the League of Evil Exes) and Robot-01, a creation of the Katayanagi Twins. One more fighter will be unveiled in the coming weeks. 

Tribute worked with Scott Pilgrim creator Bryan Lee O’Malley on an original storyline for the game. After Scott’s bandmates in Sex Bob-omb are kidnapped and demons descend on Toronto, Scott and Ramona Flowers set out to save the day with some unexpected allies. Anamanaguchi are making new music for the game, after providing the soundtrack for Scott Pilgrim vs. The World: The Game way back when. 

I’m a fan of Scott Pilgrim vs. The World and I dug Tribute’s last two games, Marvel Cosmic Invasion and Teenage Mutant Ninja Turtles: Shredder’s Revenge. So it’s safe to say I’ll be trying out Scott Pilgrim EX in a few weeks. 

This article originally appeared on Engadget at https://www.engadget.com/gaming/scott-pilgrim-ex-will-hit-pc-and-consoles-on-march-3-160427832.html?src=rss 

Snap is spinning off its AR glasses into a separate business

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly owned subsidiary. It will enable Snap to more easily secure investors and partnerships for its wearables, as well as to grow Specs into a distinct brand while running it within Snap Inc. As The Information reported in mid-2025, Snap was thinking of ways to raise outside money for its AR glasses to be able to better compete with Meta, which has a lot more money to spend on development. It was already considering spinning off the business back then.

“Specs are launching at an important time, as artificial intelligence transforms the way that we use our computers,” the company said in its announcement. The glasses’ operating system can help you get things done faster based on what they see and what they know about your behaviors. Snap also says that its smartglasses can keep you present in the moment with friends and family unlike phones and computers, since they superimpose digital tools over your view of the real world. In addition, the company believes Specs can help reduce waste over time as its digital tools can replace physical objects, such as manuals and whiteboards.

Snap didn’t say whether Specs Inc. already has investors lined up, but it is already hiring for over 100 roles around the world. The new subsidiary is expected to launch Snap’s next generation of standalone AR glasses sometime this year. Company CEO Evan Spiegel previously said that the model will be lighter, have a much smaller form factor and have more capabilities than its older smartglasses, which are mostly developer-focused.

This article originally appeared on Engadget at https://www.engadget.com/wearables/snap-is-spinning-off-its-ar-glasses-into-a-separate-business-140000659.html?src=rss 

LinkedIn will let you show off your vibe coding expertise

LinkedIn has long been a platform for showing off professional accomplishments. Now, the company is leaning into the rise of vibe coding by allowing users to show off their proficiency with various AI coding tools directly on their profiles.

The company is partnering with Replit, Lovabl, Descript and Relay.app  on the feature and is working on integrations with fellow Microsoft-owned GitHub as well as Zapier.  LinkedIn has always allowed users to add various skills and certifications to their profiles. But what makes the latest update a bit different is that users aren’t self-reporting their own qualifications. Instead, LinkedIn is allowing the companies behind the AI tools to assess an individual’s relative skill and assign a level of proficiency that goes directly to their profile. 

For example, AI app maker Lovabl could award someone a “bronze” in “vibe coding,” while the platform Replit uses numerical levels and Relay.app may determine that someone is an “intermediate” level “AI Agent Builder,” according to screenshots shared by LinkedIn. These levels should dynamically update as people get more experience using the relevant tools, according to LinkedIn.

Lovabl’s vibe coding rating system.

LinkedIn

Of course, the update also comes at a time when companies have used these same kinds of AI tools to lay off thousands of workers. So while there’s may be value in showing off your vibe coding skills, there are still many workers who likely aren’t as excited about  ceding more ground to AI. When I asked, LinkedIn’s head of career products Pat Whealan about this he said that 

 AI-specific skills are an increasingly important signal to recruiters and the latest update will make it easier for them to assess candidates’ skills. But he added that the intention isn’t to make AI-specific skills the sole focus. “This is less about replacing any of those other existing signals, and more about showing new ways that people are doing work,” he tells Engadget. “And how do we give a verifiable signal to both hirers and other people looking at their profile, that they actually are using these tools on a regular basis.”

This article originally appeared on Engadget at https://www.engadget.com/ai/linkedin-will-let-you-show-off-your-vibe-coding-expertise-140000776.html?src=rss 

Apple TV offers first look at Ted Lasso season 4

Last year fans of Ted Lasso received the good news that the show would be returning for a fourth season, despite having referred to its third season as its “final” one. Now Apple TV has shared some still images and further confirmation that production is underway.

As first shared by The A.V. Club, this latest batch of still images depicts the eponymous coach back in action, this time coaching a women’s soccer team. A description of the upcoming season shared with the outlet reads, “In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.”

The images also feature returning cast members such as Hannah Waddingham, who plays Greyhounds owner Rebecca Welton, and Annette Badland, who plays pub owner Mae Green. Also shown are newcomers Grant Feely as Ted’s son and Tanya Reynolds as an assistant coach.

Apple shared that the show is returning this summer, but no specific date has been announced.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-tv-offers-first-look-at-ted-lasso-season-4-141538177.html?src=rss 

Shokz OpenFit Pro review: Reducing distractions while keeping your ears open

Rarely does a set of open-fit earbuds actually impress me. I tend to find them underwhelming because overall sound quality is subpar compared to the more “traditional” in-ear models. Any promise of noise reduction, or a far-fetched claim of noise cancellation, usually doesn’t hold true. The first time I used the Shokz OpenFit Pro ($249.95) I was immediately met with better audio performance than I’d just experienced on Sony’s new LinkBuds Clip and noise reduction technology that actually lessened some distractions. These aren’t the perfect set of open earbuds, but they have a lot more to offer than most of the competition. 

Design

Shokz has a number of over-the-ear hook earbud designs under its belt, and they all carry the OpenFit name. That is also an apt description of these products since they all sit outside of your ear canal, which inherently allows you to remain aware of your surroundings. The company currently offers the OpenFit 2 and 2+ in addition to the OpenFit Air, at prices ranging from $120 to $200. The OpenFit Pro looks similar to its predecessors, albeit with a slightly smaller main housing and more pops of silver. Those ear hooks have a titanium wire inside and are wrapped in “ultra-soft” silicone. They’re plenty flexible and provide a secure yet comfortable fit for daily wear and workouts. 

Both earbuds of the OpenFit Pro have tiny physical controls for media playback, volume adjustments, calls and noise settings. The various actions are customizable through the Shokz app. During several weeks of testing, these buttons responded quickly to my clicks and using them didn’t cause the OpenFit Pro to shift out of place. 

The OpenFit Pro comes with a charging case that’s larger than most other earbuds, which is understandable since Shokz had to accommodate that ear hook. However, the case is quite flat, so it doesn’t take up too much room and easily fits in a small pocket. There’s a USB-C port around back for charging and a Bluetooth pairing button inside. The case also supports wireless charging, if your charging pad is large enough. 

Noise reduction vs. noise cancellation

The OpenFit Pro is the first set of Shokz earbuds with what the company calls Open-Ear Noise Reduction. This is essentially the company’s take on active noise cancellation (ANC), but it’s designed to be effective with earbuds that don’t enter your ear canals. Since your ears aren’t completely sealed off from the noise of the outside world, Shokz is limited in just how much sound it can reduce. But I’m happy to report the company’s microphone and algorithm combo is actually quite effective. 

Shokz says its noise reduction works best in moderately loud environments, like offices and cafes. I’ve found the OpenFit Pro does well to reduce the distraction of constant noise sources like HVAC systems, fans and white noise machines. The earbuds completely silenced a particularly raucous HVAC fan in my hotel room during CES. It’s not the most effective at cutting down environmental noise, but in exchange you get a more comfortable set of earbuds while also remaining somewhat alert and aware of your surroundings

Other OpenFit Pro features

The rectangular housings of the OpenFit Pro hold larger drivers

Billy Steele for Engadget

The OpenFit Pro is Shokz’ most premium set of earbuds, so the features don’t end at noise reduction. Head tracking, customizable EQ, multipoint pairing, find my earbuds and wear detection are also available here. The company’s app displays battery percentages for each earbud and the case right at the top of the main screen with access to the rest of its tools just below. You don’t have to go searching and tapping through menus until you’ve found what you’re looking for. As someone who has to contend with a lot of headphone apps, I appreciate when all of the options are quickly available from the home screen. 

Like other companies offer on their open-type earbuds, Shokz has given the EQ settings a few presets specifically designed for the open nature of the product. Those include a Vocal option that boosts mids for audiobooks or calls and a Private mode that reduces high frequency sounds to prevent leakage. I usually kept the OpenFit Pro around 70 percent volume, which is loud enough that a nearby neighbor in a quiet room could hear the muffled rage of Incendiary’s “Echo of Nothing.” 

Another audio feature that’s worth mentioning is Dolby Atmos support. More specifically, the OpenFit Pro is “optimized for Dolby Atmos,” thanks in part to the aforementioned Dolby Head Tracking. You can disable the enhanced audio and head tracking individually in the Shokz app, but I found leaving Atmos on all the time, even when I wasn’t listening to Dolby Atmos music, gave the earbuds a more immersive, more detailed sound profile. 

Sound quality and calls

Overall sound quality is another area where the OpenFit Pro shines. Many open-design earbuds struggle to manage much bass or detailed highs, both of which Shokz has addressed with its driver design. Dual 11x20mm diaphragms power a larger, rectangular driver that’s the equivalent of a 16.7mm round driver in a “normal” set of earbuds. For comparison, most in-ear models typically use 10-12mm drivers, with smaller designs housing 6-8mm units. Shokz says it tuned the OpenFit Pro with what it calls OpenBass 2.0 and DirectPitch 3.0, features that provide better bass performance and audio that’s beamed more directly into your ears. 

All of that combines for some truly impressive audio performance in a set of open earbuds. The OpenFit Pro still doesn’t muster the bombastic bass that earbuds like the WF-1000XM5 offer, but the low-end performance here is greatly improved over other open models like the LinkBuds Clip. While Thrice’s “Silhouette” still has enough driving kick drum, bass guitar and riffs to do the track justice, there isn’t as deep of a growl as the song has on flagship options from Bose, Sony and Sennheiser. 

The OpenFit Pro case is large, but it’s not overly bulky

Billy Steele for Engadget

There’s also more clarity and detail in the tuning here than on other open models, which is on full display when listening to albums like Wet Leg’s alternative masterpiece moisturizer. I love how I can hear the texture of the guitars and drums, and even the vocals, which are the kind of subtle details open earbuds typically lack. 

I should also mention that overall sound quality will depend on how the OpenFit Pro sits on your ears. I can easily improve the bass tone if I slightly push the earbuds in closer to my ear canals, but all of the observations I just made were with the earbuds in their natural resting position. 

Shokz says the three-microphone setup that assists with its noise reduction tech also helps with calls. That configuration, combined with AI-powered voice recognition, should be able to block over 99 percent of background noise and deliver sharper vocal clarity overall. While that first part holds true — the OpenFit Pro does a great job canceling any ambient roar — the overall voice quality here is below average. It will certainly work for casual chats, but I wouldn’t recommend it for regular work calls or any scenario where you might need to record what you’re saying. My voice sounded muffled during calls and voice memos, more like I would over speakerphone than a set of carefully tuned earbuds. 

OpenFit Pro battery life

Shokz promises up to 12 hours of battery life on the OpenFit Pro with up to 50 hours of total use when you factor in the charging case. That’s with noise reduction disabled though; you can expect up to six hours with that turned on (24 hours total with the case). During weeks of testing, I never encountered any issues hitting those figures and the OpenFit Pro never struggled to get through a full work day of music, podcasts and calls using a combination of the default Open Mode and Noise Reduction mode. 

As I mentioned, the charging case can be topped up wirelessly if you have a compatible accessory that’s large enough. And if you find yourself with a pair of completely dead earbuds, Shokz includes a quick-charge feature that gives you up to four hours of use in 10 minutes. 

The competition

The OpenFit Pro earbuds sitting in their charging case

Billy Steele for Engadget

If you’re looking for something that closely resembles the design of the OpenFit Pro, Shokz’ other OpenFit models are likely your best alternatives. The $200 OpenFit 2+ offers 11 hours of battery life and Dolby Audio with both physical buttons and touch controls. The most affordable option, the OpenFit Air ($120), lasts up to six hours on a charge but doesn’t have enhanced audio or wireless charging. As you step down from the OpenFit Pro, you’re missing out on noise reduction, Dolby Atmos and longer battery life. 

JBL will soon have three models of its own to rival the Shokz OpenFit line. The Soundgear Sense is currently available for $165 and the Sense Pro and Sense Lite are coming in March for $200 and $150, respectively. These all have a variety of seemingly handy features, but none of them offer any kind of noise reduction and they all have shorter battery life than the OpenFit Pro and OpenFit 2+. I also cannot vouch for them as I haven’t tested any of JBL’s open designs yet. 

Wrap-up

Shokz has achieved a rare feat. The company managed to build a set of open-fit earbuds that retain all of those inherent benefits while also providing some relief from distractions with noise reduction. No, the over-the-ear hook design isn’t for everyone — especially if you wear glasses — but the comfy, secure fit and IP55 rating make these a great choice for workouts. The OpenFit Pro is also good enough to be your all-around set of earbuds, and that noise reduction can be beneficial in the office or your favorite work from home space. Sound quality is better than you’ll find on most open earbuds as well, but you’ll probably enjoy not having anything crammed into your ears most. And you don’t have to make too many sacrifices here for that satisfaction.

This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/shokz-openfit-pro-review-reducing-distractions-while-keeping-your-ears-open-130000443.html?src=rss 

China finally approves the first batch of NVIDIA H200 AI GPU imports

China has agreed to import its first batch of NVIDIA’s H200 AI chips after the government initially rejected the idea, Reuters reported. Several hundred thousand H200 chips were approved for sale in the country following NVIDIA’s CEO Jensen Huang’s visit there last week, according to two people familiar with the matter.

The US government allowed the sale of NVIDIA’s H200 processors to vetted and approved companies in China late last year. The first sales have been allocated mainly to three unnamed Chinese internet companies and the government is accepting applications for future approvals, according to the sources.

NVIDIA’s most powerful AI chip, the Blackwell B200, is still restricted for export to China. Despite that, over $1 billion worth of those and other high-end NVIDIA chips made their way to China via black market sales, according to previous reports.

The H200 is NVIDIA’s second most powerful AI GPU behind the B200, which is reportedly 10 times faster for some jobs. However, the H200 is still far more capable than NVIDIA’s H20, which was the only chip approved for export to China prior to the Trump administration’s H200 approval in December. Initially, China’s government rejected that chip in favor of domestically developed semiconductors.

China is trying to become self-reliant for its AI chips and infrastructure, with Huawei currently offering the best processors domestically. However, AI chip experts have said NVIDIA’s tech is still far ahead of anything that Huawei or other Chinese companies can currently produce.

This article originally appeared on Engadget at https://www.engadget.com/ai/china-finally-approves-the-first-batch-of-nvidia-h200-ai-gpu-imports-130000335.html?src=rss 

Apple Creator Studio is now available: What’s included, how much it costs and what it means for creators

Apple has been leaning harder on services for several years now. That part of the business brought in tens of billions of dollars in revenue last year alone, and the company says 2025 was a record year. With Apple Creator Studio, Apple is extending that strategy further into professional creative software.

Apple Creator Studio is a new subscription bundle that packages several of the company’s pro apps under a single monthly or yearly fee. It launches on January 28 and includes a one-month free trial. The key shift is that some of these apps are now subscription-only on iPad, even as Apple continues to offer one-time purchases on the Mac – albeit with slightly different feature offerings. Here’s everything you need to know about Apple Creator Studio and the programs it includes.

What Apple Creator Studio includes

At its core, Apple Creator Studio gives subscribers access to Apple’s professional video, music and imaging apps. The bundle includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor and MainStage. Pixelmator Pro (which Apple acquired in late 2024) is also coming to iPad for the first time, with a touch-optimized interface and Apple Pencil support.

A Creator Studio subscription also unlocks premium content and features inside Apple’s productivity apps. Keynote, Pages and Numbers remain free, but subscribers get access to premium templates and themes, plus a new Content Hub with Apple-curated photos, graphics and illustrations. Similar paid features are coming to Freeform later this year, the company says.

Apple is also using the bundle to introduce new “intelligence” features across several apps. In Final Cut Pro, the new Beat Detection feature can analyze a music track and show a beat grid so you can line edits up to the rhythm. The app is also getting tools like transcript search and visual search designed to make it easier to find moments across footage.

Logic Pro is gaining new AI-assisted Session Players and workflow features on Mac and iPad. Pixelmator Pro continues to rely heavily on machine learning for tasks like background removal, image repair and image upscaling. Note that some of these features require an Apple Intelligence-capable device.

Which devices are supported

Apple Creator Studio works across multiple Apple platforms, though not every app is available everywhere.

On the Mac, subscribers get access to all six apps: Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor and MainStage.

On the iPad, Final Cut Pro, Logic Pro and Pixelmator Pro are included. Motion, Compressor and MainStage remain Mac-only.

On the iPhone, Creator Studio does not include full versions of Final Cut Pro, Logic Pro or Pixelmator Pro. Instead, it unlocks premium features and content inside Keynote, Pages and Numbers, and eventually Freeform.

Apple says the best experience is on macOS 26, iPadOS 26 and iOS 26 or later, with individual app requirements varying by device and chip. 

Apple Creator Studio apps

Apple

Pricing and subscription options

Apple Creator Studio costs $12.99 per month or $129 per year, and new subscribers can try the service free for one month. College students and educators get a steep discount: the education plan costs $2.99 per month or $29.99 per year, and it also comes with a one-month free trial.

A standard subscription can be shared with up to five other people using Family Sharing, allowing six users total. Education subscriptions are limited to individual use and cannot be shared. Apple is also offering three free months of Creator Studio to customers who purchase a qualifying new Mac or iPad around launch.

But Creator Studio isn’t the only way you can access most of these apps. Apple says all of the major apps included in Creator Studio will continue to be available as one-time purchases on the Mac App Store.

Final Cut Pro remains priced at $299.99, Logic Pro at $199.99, Pixelmator Pro at $49.99, Motion at $49.99, Compressor at $49.99 and MainStage at $29.99. Users who already own these apps can keep using them and re-download them from the App Store as usual.

On the iPad, however, things are different. Final Cut Pro, Logic Pro and Pixelmator Pro for iPad are only available through the Creator Studio subscription. There is no standalone purchase option for those apps on iPadOS.

Keynote, Pages, Numbers and Freeform remain free for everyone to download and use. Apple says those apps will continue receiving updates, including the upcoming visual design changes tied to iOS 26 and iPadOS 26.

Without a Creator Studio subscription, you can still create, edit and collaborate in those apps. What you will not get are the paid templates, Content Hub assets and certain intelligence features.

What happens to your projects if you cancel

Apple says projects and content you create with an active subscription remain licensed as part of your original work.

Final Cut Pro, Logic Pro and Pixelmator Pro projects remain on your devices and can be copied or shared elsewhere. But you will need an active subscription to open or edit projects in those paid apps.

Keynote, Pages, Numbers and Freeform documents remain editable without a subscription. However, you will not be able to make new edits that rely on paid features once your subscription ends.

Other information about the new bundle

Apple Creator Studio also comes with some immediate trade-offs. Alongside the bundle, Apple confirmed that the older Pixelmator app for iPhone and iPad, now described as Pixelmator Classic, will no longer receive updates. Apple says it will remain functional, but development is shifting to Pixelmator Pro, including the new iPad version included with Creator Studio.

But don’t expect the standalone versions of the apps to maintain feature parity with their Creator Studio counterparts. Per Apple’s FAQ, “The Apple Creator Studio version of Pixelmator Pro includes access to the Warp Tool feature,” which implies that feature isn’t present on the standalone version. 

More broadly, the bundle puts Apple more directly in competition with Adobe and other subscription-focused creative platforms, especially for people who are looking for a lower monthly entry point. At the same time, Apple is keeping one-time purchases on the table for Mac users, even as iPad access moves behind a subscription.

Apple Creator Studio will be available January 28. Whether it makes sense will likely come down to which device you work on and whether you would otherwise pay upfront for one or more of Apple’s pro apps.

This article originally appeared on Engadget at https://www.engadget.com/apps/apple-creator-studio-is-now-available-whats-included-how-much-it-costs-and-what-it-means-for-creators-130000182.html?src=rss 

UK wants to give web publishers a ‘fairer’ deal with Google’s AI overviews

The UK’s Competition and Markets Authority (CMA) is recommending measures to give publishers more control over how their content is used in Google’s AI overviews. The aim is to “provide a fairer deal for content publishers, particularly news organizations,” the CMA’s chief executive Sarah Cardell said in a press release.

With Google accounting for more than 90 percent of search inquiries in the UK, the CMA recently designated the company with “strategic market status” for search under the Digital Market Act. That allows the regulator to apply “conduct requirements” on Google to promote competition and avoid antitrust issues.

With those new powers, the CMA proposed a number of measures today. The first is a set of controls that would allow publishers to opt out of their content being used for features like AI Overviews or to train AI models. Google would also need to properly attribute publisher content.

Another measure would require Google to apply fair search result rankings for businesses, with an “effective process for raising and investigating issues.” Google would also need to provide a “choice screen” for alternative search options on Android mobile and Chrome browsers.

“These targeted and proportionate actions would give UK businesses and consumers more choice and control over how they interact with Google’s search services — as well as unlocking greater opportunities for innovation across the UK tech sector and broader economy,” Cardell said in a statement.

In response, Google wrote that it’s “exploring updates to let sites specifically opt out of Search generative AI features.” The aim, it said, is to keep search helpful for people who want information quickly while allowing publishers to better manage content. “Any new controls need to avoid breaking Search in a way that leads to a fragmented or confusing experience for people,” the company wrote, adding that it’s “optimistic” it can meet the CMA’s requirements.

When its new designation was announced in October 2025, Google complained that some of the proposed interventions would inhibit UK innovation and growth. Citing a study, the company said that similar measures imposed by the European Union produced “negative results” that “have cost businesses $114 billion.”

This article originally appeared on Engadget at https://www.engadget.com/ai/uk-wants-to-give-web-publishers-a-fairer-deal-with-googles-ai-overviews-132742850.html?src=rss 

Generated by Feedzy
Exit mobile version