Kalakshar US

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta’s next billion-user app.

But Threads still isn’t sending much traffic to other websites, which could make the platform less appealing for creators, publishers and others whose businesses depend on non-Meta owned websites. According to Similarweb, a marketing intelligence firm, outbound referral traffic from Threads climbed to 28.4 million visits in June. That’s a notable jump from 15.1 million visits a year ago, but still relatively tiny considering Threads is currently averaging more than 115 million users a day on its app, according to Similarweb.

Regular Threads users have long suspected that Meta deprioritizes posts with links. For most of the last two years of Threads’ existence the common wisdom was that users shouldn’t share links, or should only share them as replies to a primary post. Instagram chief Adam Mosseri, who also oversees Threads, hasn’t exactly encouraged linking either. He said last year that Threads doesn’t intentionally downrank links but that “we don’t place much value on” them because “people don’t like and comment on links much.”

Meta’s reluctance wasn’t just about users’ preferences, though. The company was also concerned about how spammers and other bad actors might abuse links on the text-based platform. More recently though, Meta has changed course, and has been taking steps to surface more “good” links in recommended posts.

“We’ve been working on making sure links are ranked properly,” Mosseri said in June. “Links have been working much better for more than a month now.” The company has also bolstered links on the platform by allowing users to add more links to their Threads profiles and providing link-specific analytics to its “insights” feature. “We want Threads to be a place that helps you grow your reach – even outside of Threads,” Meta said in a May update.

But despite these changes, Threads is still sending very little traffic to websites. Data shared by Similarweb shows that during May and June of last year — when Threads had more than 150 million monthly users — it sent just 24.8 million referrals to outside websites. During May and June of this year, that number more than doubled, rising to 51.8 million.

Those numbers still suggest, though, that the majority of Threads’ users are rarely, if ever, clicking on links they see on Threads. Lia Haberman, a social media marketing consultant and author of the ICYMI newsletter, said she’s not surprised. “People just got trained not to look for them, not to include them, not to think about them,” she tells Engadget. “You can’t just flip a switch and all of a sudden expect people to embrace links.”

Publishers, a group that likely posts more links on Threads than anyone else, don’t seem to be seeing significant traffic from Threads either. Data provided by Chartbeat, a company that provides analytics data to publishers, shows that publisher page views from Threads have nearly doubled since the start of the year, rising from 8.8 million in January to 15.1 million in June.

Interestingly, according to both Similarweb and Chartbeat’s data for 2025, referrals from Threads peaked in March. That month, Threads sent 28.8 million outbound referrals to websites, according to Similarweb, while Chartbeat publishers saw 25 million page views from the platform.

But while the latest stats show that traffic from Threads has grown significantly over the last year, it still represents a tiny proportion of the publishers’ traffic overall. According to Chartbeat, over the last year and a half Threads has consistently accounted for less than one tenth of a percent of sites’ referral traffic. By comparison, Facebook referrals have hovered around 2 – 3 percent over the same period, while Google Discover has accounted for about 13 – 14 percent of referrals. Even among other “small” sources of referrals, like chatGPT, Reddit and Perplexity, Threads is only ahead of Perplexity in terms of the number of referrals it sends.

Threads referrals even pale in comparison to Twitter’s, which was never known as a major traffic driver even before Elon Musk’s takeover of the company. In January of 2018, Twitter accounted for 3 percent of publishers’ page views, according to Chartbeat data reported by the Press Gazette. By April of 2023, after Musk’s takeover but before he rebranded the site to X, that number had fallen to 1.2 percent.

Chartbeat’s data isn’t a complete picture — stats provided to Engadget were based on an analysis of 3,000 sites that have opted in to anonymized data sharing — but the slight increase in referral traffic roughly lines up with another major change Meta made this year. In January, following Mark Zuckerberg’s move to end fact checking and walk back content moderation rules, Threads also ended its moratorium on recommending political content to all users.

Following this change, some publishers of political news, including Newsweek, Politico and Forbes saw a spike in referrals from Threads, Digiday reported. But those gains don’t seem to be universal, and it’s not clear why some publishers may be benefitting more than others. “Threads is trailing significantly in traffic, subscription conversions, and overall conversion rate,” compared with Bluesky and X, the Boston Globe’s VP of Platforms Mark Karolian recently shared on Threads.

While Threads’ growth so far hasn’t been hampered by its inability to drive users off-platform, it could become an increasingly important issue for Meta if it really wants to bring more creators onto the platform. The company is also getting ready to flip the switch on ads on the platform. A user base that ignores links could complicate Meta’s pitch to advertisers, who are already taking a cautious approach to Threads. Meta declined to comment. 

Haberman says that Threads’ ambivalence toward links might be symptomatic of a larger identity crisis the platform is still facing. It has a large user base, but it’s not always clear who Threads is really for. It isn’t known as a destination to follow breaking news, like Twitter once was, or as a place with highly-engaged subcultures, she notes. “Threads needs to have a purpose,” she says. “And right now, it seems very much like a suggestion box at work where people are just filing complaints and trauma dumping.”

Whether smaller platforms like Threads can reliably drive traffic to websites is an increasingly urgent question. At a time when online search feels like it’s getting worse, AI is rapidly replacing many searches and cannibalizing websites’ search traffic. Publishers, as The Wall Street Journal recently reported, are being hit especially hard by these shifts.

Threads is extremely unlikely to fill those gaps on its own, even if referral traffic vastly improves. And publishers in particular have plenty of reasons not to become too reliant on a Meta-owned platform. At the same time, there’s clearly an opportunity for Threads to play a bigger role in a post-search world. That would not only benefit the creators, publishers and small business owners Meta has long courted, it could help Threads establish an identity of its own.

This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-users-still-barely-click-links-170139103.html?src=rss 

Canon has released 20 cameras since launching the RF mount in 2018, but it had one gaping hole in a key market: vlogging. Now, the company has patched that with the launch of the $700 R50 V that’s aimed at creators on a budget and designed to take on Sony’s ZV-E10 II.

The R50 V has the same 24-megapixel APS-C sensor as the R50, but adds vlogging-friendly features like 4K 60p video, C-Log3 for extra dynamic range, a livestreaming button and a side tripod socket for vertical video. It’s cheaper than the $1,100 ZV-E10 II and even costs a bit less than the older ZV-E10. After some lengthy testing, however, I found that it was missing some key features compared to its Sony rivals, particularly those that make vlogging easier for beginners.

Design and handling

Like other vlogging cameras, the R50 V is stripped down both in terms of size and controls. It has a polycarbonate body rather than metal, which reduces toughness and weatherproofing but helps keep it light at just 323 grams. The grip is also smaller than the R50’s, so it’s not ideal to use with large lenses.

One key feature missing from the R50 is an electronic viewfinder. That’s also the case with the ZV-E10 II, but the lack of one can make it challenging to shoot in bright sunlight. On top of that, the rear display is low-res and isn’t particularly bright. However, it fully articulates and flips around for vloggers.

The R50 V is designed to be controlled via the touchscreen, so it has fewer manual controls than other Canon mirrorless models. It does have top, rear and back dials to set primary functions like iris and shutter speed. However, you need to use your thumb to control both of those which makes operation a bit awkward.

The front rocker is designed to control zoom on supported Canon lenses like the new 14-30mm f/4-6.4 IS STM PZ, which was released at the same time as this camera. It also has livestream and color buttons dedicated to creators, plus there’s a mode dial with six different video settings.

Canon’s EOS R50 V has decent handling designed for creators but it lacks manual controls for photography

The menu system is typically Canon with color-coded pages for each category (video settings, autofocus and more). However, key settings can also be adjusted from the Quick (Q) menu using the touchscreen when vlogging. Functions in that menu can of course be reprogrammed to your preferences.

The R50 V has both microphone and headphone inputs along with microHDMI and USB-C ports. It uses Canon’s smaller EP-17 battery that delivers an hour of video shooting or 300 shots to a charge, both far less than the ZV-E10 II (113 minutes and 600 shots). It has just a single SD card slot, but fortunately it’s the faster UHS-II type. Finally, there’s a very handy feature for content creators: a tripod socket on the side to make it easier for solo vloggers to shoot vertical video.

Video

Video and vlogging is the R50 V’s primary strength compared to R50. It can shoot both supersampled 4K 30 fps and 4K 60 fps video, with C-Log3 and 10-bit quality. However, the 4K 60 fps setting requires a fat 1.56x crop, which reduces quality as well as bokeh. Sony’s ZV-E10 II, by contrast, only requires a 1.1x crop for 4K 60 fps video.

The Z50 V also lacks in-body stabilization. That means the R50 V relies strictly on optical lens shake reduction or electronic stabilization. To be fair, that’s to be expected in this price range and the ZV-E10 II is also missing in-body stabilization. The electronic system does a good job removing jolts from handheld video and can even smooth out walking if you try to move fluidly, but it can make footage look soft if movements are excessive. The “Enhanced” electronic mode, which applies a small crop, is designed to make handheld shots look “locked off” like you’re using a tripod.

The R50 V offers good image quality and key creator features like a fully articulating screen.

Background blur and product showcase-type buttons are also noticeably missing compared to the ZV E10 II. That’s too bad, because creators use those features often to quickly focus on objects or blur the background behind a subject — without them, you’re forced to set those things manually.

Rolling shutter distortion is fairly noticeable on this camera with a scan rate around 30ms, compared to just 16ms for the ZV-E10 II. This means sudden pans or jolts can result in “jello effect” video. Meanwhile, video autofocus is rapid and reliable, even if your subject moves around. The AI-powered face and eye detection locks on firmly, and can also reliably track animals and vehicles.

Canon took a page from Panasonic and Fujifilm with the addition of a color button on the R50 V. It lets you quickly select shooting modes like standard BT.709, C-Log, HLG and PQ. Another setting offers filmic looks with modes like Portrait, Fine Detail, Faithful and Monochrome. And the last “color filter” mode allows for tinted video with shades like teal and peach, though the results looked a bit cheesy to me.

With a built-in cooling fan, the R50 V is more resistant to overheating than most small cameras. When recording standard 4K at 30 fps, I was able to shoot for 60 straight minutes with no sign of overheating. The issue doesn’t, er, crop up at 4K 60p either since that mode uses a reduced portion of the sensor.

Overall, video quality is a strong point, with sharp detail when using the 4K 30 fps oversampled mode. Colors are rich and accurate, and skin tones pleasing with a hint of warmness that Canon is known for. The 10-bit C-Log3 footage retains extra detail in shadow and highlight areas, providing outstanding dynamic range for such an inexpensive camera. However, 4K 60p video is considerably softer, and the 1080p 120 fps ultra slo-mo setting lacks sharpness even by HD standards. Low-light capability is average for an APS-C camera, with noise clearly visible starting at ISO 3,200 or 6,400. Beyond that, it becomes intrusive and harder to get rid of using noise reduction tools.

Photography

Though photography isn’t this camera’s raison d’etre, the R50 V performs decently in that regard. It can shoot fairly quickly for a small camera, with burst speeds of 15 fps with the electronic shutter or 12 fps with mechanical shutter. However, it can’t sustain those speeds for very long due to the small buffer that holds just 36 RAW images.

Autofocus is again a strong point, tracking subjects with ease and keeping photos sharp. As with video, AI-powered face and eye detection is quick and reliable for people, animals and vehicles. Rolling shutter is an issue with photos as it is with video, but since the R50 V has a mechanical first-curtain shutter, you only need the electronic mode for photos when silence is required. The lack of in-body stabilization means you’ll need to have a steady hand to take sharp shots at low shutter speeds, or you’ll want to shop for lenses with optical stabilization if that’s an issue.

Photo quality is identical to the R50 since it shares the same sensor. For normal shooting, I saw color-accurate photos with skin tones leaning on the warm side, as is typical with Canon’s color science. JPEGs strike a good balance between sharpening and noise reduction, while RAW files allow a decent amount of room to tweak images. As with video, low-light performance isn’t amazing, so I wouldn’t go past ISO 6,400 unless it’s too dark to film otherwise.

Wrap-up

With a 24-megapixel APS-C sensor, the R50 V squares off against Sony’s ZV-E10 II

Canon’s R50 V is a pretty good first try for a vlogging camera, hitting the mark in key areas like video quality and usability. However, its rival, Sony’s ZV-E10 II, beats it in nearly every area, offering even better video quality, higher photo resolution, faster autofocus, smoother electronic stabilization and neat features missing on the R50 V — like the product showcase.

That said, Canon is targeting a more budget-minded buyer as the R50 V costs just $700 (body only) compared to $1,100 for the ZV-E10 II. Vloggers constrained to that budget will still get a great camera that easily beats a smartphone when it comes to the final product. If you do have an extra $400 to spend, though, I’d recommend the ZV-E10 II instead.

This article originally appeared on Engadget at https://www.engadget.com/cameras/canon-r50-v-review-an-affordable-vlogging-camera-that-lags-behind-its-rivals-173028892.html?src=rss