Kalakshar US

Meta will soon allow Facebook and Instagram users in the European Union to choose to share less data and see less personalized ads on the platform, the European Commission announced. The change will begin to roll out in January, according to the regulator. 

“This is the first time that such a choice is offered on Meta’s social networks,” the commission said in a statement. “Meta will give users the effective choice between: consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising.”

The move from Meta comes after the European Commission had fined the company €200 million over its ad-free subscription plans in the EU, which the regulator deemed “consent or pay.” Meta began offering ad-free subscriptions to EU users in 2023, and later lowered the price of the plans in response to criticism from the commission. Those plans haven’t been very popular, however, with one Meta executive admitting earlier this year that there’s been “very little interest” from users. 

In a statement, a Meta spokesperson said that “we acknowledge” the European Commission’s statement. “Personalized ads are vital for Europe’s economy — last year, Meta’s ads were linked to €213 billion in economic activity and supported 1.44 million jobs across the EU.”

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-will-let-facebook-and-instagram-users-in-the-eu-share-less-data-183535897.html?src=rss 

The makers of ICEBlock, the community-based reporting app for ICE sightings and activity, are suing the federal government, alleging “unlawful threats” made by Trump administration officials led to the app’s removal from app stores. The suit centers on free speech violations and accuses the administration of coercing Apple into taking down the app in October. Google began taking down similar apps around the same time.

Josh Aaron developed ICEBlock in response to the Trump administration’s crackdown on illegal immigration. The app allowed users to pin ICE agent locations on a map as well as add notes such as what agents were wearing or the kind of vehicle they were driving. The app would then alert users within a five-mile radius of the sighting. The White House called the app “an incitement of further violence against… ICE officers” and sought its removal.

“A lesson we should all take from this is when we see our government is doing something wrong, it is our duty to stand up,” Aaron told the New York Times.

This isn’t the first time Apple has faced controversy for an app takedown. In 2019, the company removed an app that protesters in Hong Kong were using to track police after facing pressure from the Chinese government.

Apple, for its part, said it took the app down in response to “information we’ve received from law enforcement about the safety risks associated with ICEBlock.” Federal officials said the gunman who attacked an ICE facility in Dallas had used tracking apps, including ICEBlock.

“Fundamentally, ICEBlock neither enables nor encourages confrontation — it simply delivers time-limited location information to help users stay aware of their surroundings in a responsible and nonviolent way,” Aaron’s suit reads.

Engadget has reached out to Apple for comment and will update if we hear back.

This article originally appeared on Engadget at https://www.engadget.com/general/the-developer-behind-iceblock-is-suing-the-federal-government-165111674.html?src=rss 

Uber will begin selling customer data to marketers, according to a report by Business Insider. The company’s ad division just launched a new insights platform called Uber Intelligence that’s tasked with hoovering up and selling trip and delivery data.

The data will technically be anonymous, via the use of a platform called LiveRamp. This will “let advertisers securely combine their customer data with Uber’s to help surface insights about their audiences, based on what they eat and where they travel.”

Basically, it’ll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.

The company also says it’s planning on using this tech to directly advertise to consumers, saying it could be used to identify customers who are “heavy business travelers” and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times.

“That seamlessness is why we’re so excited,” Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to generate $1.5 billion in revenue this year, and that’s before implementing these changes.

As for Uber in totality, the company made $44 billion in 2024, which was a jump from $37 billion in 2023. It’s also notorious for raising fares. Uber has raised prices for consumers by around 18 percent each year since 2018, which has outpaced inflation by up to four times in some markets.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/uber-will-start-selling-trip-and-takeout-data-to-marketers-171011769.html?src=rss 

Cyber Monday has come and gone, but you can still get a great deal on a smartwatch with the Google Pixel Watch 4 marked down to $300 from $350. At almost 15 percent off, this is the lowest we’ve ever seen it.

The Pixel Watch 4 was just released in October and is our smartwatch of choice for users with Pixel phones. In our hands-on review we scored it 86 out of 100, taking note of its fast recharge time, health and fitness tracking, repairable design and gorgeous display.

The curved display sits under a domed glass cover and sports an impressive 3,000 nits of peak brightness, well beyond the 2,000 nits max of the Apple Watch Series 11. This makes the Pixel Watch 4 about 50 percent brighter than the previous generation, and thanks to smaller bezels the display is about 10 percent bigger.

The new generation also adds dual-frequency GPS, updated processors and a custom haptic engine. It also boasts a more repairable design thanks to a case that can be easily unscrewed to replace the display or battery. We did find the gesture based raise-to-talk Gemini feature a little gimmicky, and users should note that the watch must be connected to the internet for Gemini to work.

Thanks to all this, we named the Pixel Watch 4 the best smartwatch for Android users. It’s as good a workout companion as a daily watch and offers peace of mind with emergency SOS via satellite. If you’re an Android user in the market for a smartwatch, this is one of the best deals available now.

Follow @EngadgetDeals on X for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/wearables/the-google-pixel-watch-4-is-cheaper-than-ever-right-now-141715083.html?src=rss