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Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor. The social network is promoting its newest app by cross-posting Threads posts to users’ Facebook feeds, the company confirmed Monday.

It’s a familiar move for Meta, which regularly uses the Facebook feed to promote new features, including those from its other apps. The company has inserted Instagram Reels into recommendations in Facebook’s feed for years, and also allows businesses on WhatsApp to buy ads that appear in Facebook feeds. But unlike those efforts, it seems that Threads promotions on Facebook are not optional.

“We’ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,” the company wrote in response to a Threads user who asked how to keep their posts off of Facebook. “But we’re listening to feedback like yours as we continue to build on this.”

Meta began testing the promotion of Threads posts on Instagram in August, but the move to put posts on Facebook without providing an opt-out feature, seems to be more controversial. Some users are pointing out that they use Threads much differently than Facebook and may not want their Threads posts to be put in front of their Facebook friends. 

We’ve reached out to Meta for more information about how it recommends Threads posts and if it intends to allow users to opt out of that kind of sharing. But the company has previously hinted that it would one day use its much larger apps to try and boost Threads. When Threads reached 100 million sign-ups shortly after it launched, Mark Zuckerberg remarked that the growth had happened with “mostly organic demand” and that the company hadn’t “even turned on many promotions yet.” (Interestingly, that post has since been deleted.)

Threads’ initial explosive growth proved to be short lived, however, with engagement dropping considerably in the weeks that followed. Anecdotally, the service feels much more lively in recent weeks, and downloads have started to once again tick up, according to a recent report from Insider.

But a report from analytics firm SimilarWeb, which tracks web traffic, suggests the company still has a lot of ground to make up. “In the US, where Threads attracted the most attention, September Threads usage on Android was down 40% from where it was in July,” senior insights manager David Carr wrote in the report. Given those trends, and that Meta has been steadily adding new features like post editing and keyword search, it’s maybe not all that surprising the company would now be trying to juice Threads’ growth, even if its tactics for doing so are unpopular.

This article originally appeared on Engadget at https://www.engadget.com/meta-is-promoting-threads-posts-on-facebook-and-theres-no-way-to-opt-out-202057606.html?src=rss 

Between October 27 and 29, home theater sets from Sonos will be 20 percent off. The Ray + Sub Mini, which is regularly priced at $708, will be available for $565.99. The rare deal on the subwoofer and soundbar bundle, which works great for listening to music or getting a more immersive movie-watching experience, could make a great holiday gift for someone living in an apartment or smaller space.

The Ray soundbar, which secured a spot on Engadget’s list of best soundbars, is compact but equipped with four class-D digital amplifiers. The device has a “solid stereo presence” for its size, and can pair with other Sonos speakers to improve bass performance. We gave it a score of 82 in our review thanks to its solid sound quality for both music and TV audio and easy setup process. As mentioned above, it’s arguably best for those living in smaller spaces; anyone with a big living room will want to step things up to a larger soundbar.

The Sub Mini, which pairs with the Ray, connects to Wi-Fi with any 5GHz broadcast-capable router and can reach down to 25Hz. The device received praise in our review for its “excellent bass” considering its size and for how easily it can connect with Sonos’ wired speakers. This deal might be one worth checking if you’re on the hunt for a practical sub and soundbar, but the Ray + Sub Mini is just one of many entertainment sets on sale right now. The most expensive topline set, the Ultimate Immersive Set with Arc, which normally is listed for $2,596 is available for $2,211.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/sonos-home-theater-sets-are-up-to-20-percent-off-this-weekend-174800255.html?src=rss 

The Venn diagram of HomePod owners and YouTube Music subscribers probably doesn’t have a lot of overlap. However, those who use both Apple’s speakers and Google’s music streaming service may be pleased to learn that the two now play more nicely together. YouTube Music is now available natively on HomePod, meaning that you can ask Siri to play tracks from the service even if your iPhone, iPad or Apple Watch aren’t close by. 

It’s now possible to set YouTube Music as the default music service on HomePod. That means you won’t have to add “on YouTube Music” when you bark a command at Siri. If you configure your HomePod in that way, you can still play music from another supported service by saying its name when you make your Siri request (for example “Siri, play Bad Bunny on Deezer” or “Siri, play Taylor Swift on Apple Music”).

To change the default music service on HomePod, open the Home app on your iPhone or iPad. Tap the More button (the one with the three dots) and then Home Settings. Go to your user profile under People, then select a default service in the Media section.

Having native YouTube Music support is a welcome update. HomePods don’t support too many services natively beyond the likes of Apple Music, Deezer, Pandora, TuneIn Radio and iHeartRadio. It’s possible to stream audio to a HomePod from an iPhone, iPad or Mac as well.

With iOS 17, you can ask your HomePod to play music from Spotify and it will do so as long as your iPhone is nearby. Siri needs to route the request through your mobile device via AirPlay. While there’s no native Spotify support on HomePod as yet, that change should certainly make things a little easier for some folks.

This article originally appeared on Engadget at https://www.engadget.com/apple-homepods-now-have-native-youtube-music-support-180428371.html?src=rss