Not long ago, you may have thought of projectors as complicated, unreliable or just too expensive. In 2025, though, consumer sentiment started to flip. Companies like Anker and Valerion made the projector experience more practical and immersive, helping drive consumer interest and, ultimately, sales.
This shift has been quite a few years in the making. LG helped kickstart the projector renaissance back at CES 2018 when it introduced its unusual-looking CineBeam HU80K projector that could provide a 150-inch image. The next year at CES saw the dawn of the ultra short-throw (UST) laser projector that could create a similarly large display while sitting just inches from your wall. Another big technological upgrade over the following years was the bright and long-lasting laser light engines that replaced weaker, more fragile bulbs.
The timing couldn’t have been better for projector manufacturers. When COVID shut down theaters in 2020, consumers were forced to get their entertainment at home. Many wanted something akin to a movie theater experience — both indoors and out — and thus interest in projectors started to take off.
In 2025, though, projectors really entered the zeitgeist thanks to two new products. The first was Anker’s SoundCore Nebula X1, the highest-rated home theater product Engadget reviewed this year. It comes with a triple-laser engine that allows for 3,500 lumens of brightness — enough that you can watch it during the day. It also uses liquid cooling to reduce annoying fan noise and offers color-accurate picture quality with support for Dolby Vision HDR.
Even better, it can be carried outside easily via the retractable handle and used for movie nights under the stars. If you splurge for the Soundcore Nebula X1 Pro version that comes with huge party speakers, you can even expect excellent sound quality. It also looks sleek and modern, unlike the plasticky models normally aimed at mid-range buyers.
However, the most interesting feature — which is new for a projector in this price range — is the motorized tilting lens that automatically fits the picture to your screen or surface. That allows buyers to set up the Nebula X1 themselves in just a few minutes, rather than hours. That also makes it easy to move the projector around and use in another location.
The other model that captured our imagination was the Valerion VisionMaster Max. This projector shares many traits of the Nebula X1, like Dolby Vision, a triple laser system and automatic setup. It’s also a nice-looking, modern product.
However, it has two other innovations that made it extra interesting. The first is the dynamic iris and its Enhanced Black Level technology. That had reviewers raving about its deep black levels that were comparable to projectors like JVC’s NZ8 that cost twice as much. The other is the so-called anti-rainbow technology, which eliminates most of the rainbow-hued strobing that appears with models using Texas Instruments DLP chips. This resolves a common complaint with mid-range projectors.
For a similar price as a good quality TV ($1,500 – $3,000), these models can beam an image double the size. And to install one, you just need to position the projector in front of the screen, roughly center it and hit “calibrate” to get a perfect image.
Both the X1 and VisionMaster Max were first announced on Kickstarter and became the top two projectors ever sold on the site. Plus, several projector models, particularly from Anker/Soundcore, appeared on Google’s gadget search trends. All of that is helping the home projector market increase to the point that it’s, well, projected to nearly double by 2030.
As people researched these products, they may have noticed the other advantages. Along with movies, they’re also great for gaming and sports, particularly if you have a big group of people. In fact, they actually take up less room than a TV if both the projector and screen are ceiling mounted. And many models are portable, battery-powered and bright enough to use outside for parties and camping.
A prime example of a recent projector convert is Engadget editor and cinema podcaster Devindra Hardawar, who explained why he decided to make the leap. “I know big TVs have gotten cheaper, but they still can’t reach the massive 120-inch screen size of my Formovie ultra-short throw projector,” he said. “It makes watching anything feel truly cinematic, and not like I’m just staring at another screen.”
Even though projectors are gaining some ground, they won’t replace TVs for most people. Mid-range televisions still cost less at around $1,000. TVs are obviously easier to install and more convenient to use, as all projectors need time to warm up. TVs are much brighter, too: even dim models put out at least 500 nits of brightness, compared to 200 to 300 nits max for very bright projectors. However, even though projector setups are less tricky than before, you still need to buy and install a screen for optimal performance, which adds cost and complexity.
How much more can projectors improve? I think they’ll continue to get brighter, more color accurate and even easier to install. Another piece of technology with potential to reduce complexity and improve image quality is the roll-up screen. If those come down in price enough, they may convince some buyers to replace their TVs with a projector. They’re still likely to remain a niche product, but for cinephiles who want a theater-like experience, projectors are now a more compelling option.
This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/projectors-won-us-over-in-2025-143655492.html?src=rss
