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Netflix used to make its money on physical media, mailing DVDs to customers, and it looks like the company’s trending toward the analog once again. The streaming giant has, strangely, decided to open a number of brick-and-mortar retail locations, called Netflix House, as originally reported by Bloomberg.

The stores will sell merchandise based on hit Netflix shows, so you can finally snag that Lincoln Lawyer coffee mug you’ve always dreamed of. Netflix House establishments will also offer dining and curated live experiences. To the latter point, the two initial locations are going to feature an obstacle course based on Squid Game. This seems to miss the point of the show’s brutal satire of modern capitalism, but that’s been par for the course since it took the world by storm back in 2021.

Netflix House will also boast rotating art installations based on hit shows and live performances to excite fans. Additionally, the in-house restaurant will serve cuisine and drinks originally featured on the streamer’s many unscripted food-based reality shows. The menu will range from fast casual to high-end dining.

The first two locations should open up in the US some time in 2025, though Netflix hasn’t said where, with more global outlets to come at a later date. Why the big global push? Josh Simon, the company’s vice president of consumer products, told Bloomberg that its customers “love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.” Want to really take things to the next level? Let us play real-world versions of The Circle and Is It Cake?

Of course, this isn’t Netflix’s first stab at brick-and-mortar nirvana. In the past, it’s opened a number of pop-up experiences throughout the world to celebrate shows like Stranger Things and its spate of cooking reality programming. Netflix House, on the other hand, will celebrate the streamer’s entire stable of content, though we doubt there will be any live experiences based on Real Rob, Flaked or The Ranch anytime soon. We wouldn’t mind, though, snagging some sweet Bojack Horseman merch.

The company’s still finalizing details regarding menus, locations and just about everything else. It has more than a year, after all, to set up shop.

This article originally appeared on Engadget at https://www.engadget.com/netflix-to-open-branded-retail-stores-for-some-reason-184331296.html?src=rss 

Threads is now rolling out a pair of useful updates as Meta tries to give the app some more momentum. One of the new features is an edit button, which will help folks avoid having to repost something when they want to correct a mistake.

X (formerly Twitter) took 16 years to add an edit button, and then it placed it behind the Twitter Blue/X Premium paywall. Threads took just over three months to introduce a similar option, which is free to all users and will be available on mobile and the web.

After you post something on Threads, you’ll have five minutes to edit it, as 9to5Google points out. That’s a reasonable enough timeframe (X users have up to an hour to tweak their tweets). On the downside, Threads doesn’t show the edit history for a post. That’s bad for transparency, especially if someone significantly changes the substance of a post that gains traction very quickly.

Meta CEO Mark Zuckerberg also noted that Threads is adding the option to post voice clips. That’s another welcome update, especially for those who prefer speaking to typing (or using voice-to-text features). Meanwhile, it appears that Threads is working on a trending topics feature.

This article originally appeared on Engadget at https://www.engadget.com/threads-is-rolling-out-an-edit-button-that-you-dont-have-to-pay-for-180341726.html?src=rss