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Amazon is rolling out a new beta feature that lets advertisers create AI-generated image backgrounds for products. The company describes it as “a generative AI solution designed to remove creative barriers” while boosting ad performance. “It’s a perfect use for generative AI — less effort and better outcomes,” Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, wrote Wednesday in an announcement blog post.

The company views the feature as an ideal alternative to product shots in front of generic white backgrounds (or bad Photoshop jobs). Amazon says the process is easy and requires no technical expertise. It provides the example of the toaster above. It floats in a grayish-white void on the left, while the AI-generated environment on the right adds some life to the scene. However, as The Verge points out, that “fork” on the lower right looks like it has about six or seven extra tines.

Amazon says data backs up the tool’s effectiveness (funky fork and all). “When that same toaster is placed in a lifestyle context — on a kitchen counter, next to a croissant — in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images,” the company wrote.

The online retailer sees the tool as a way for advertisers to create attractive lifestyle images without breaking the bank. “Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,” Aubrey wrote. “At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers.”

To use the tool, advertisers can select their product in the Amazon Ad Console, click “Generate,” and choose from several image options whipped up “in a matter of seconds.” It lets you refine images with short text prompts, and it supposedly spits out multiple versions quickly.

The feature’s launch follows other AI tools from the retailer. Amazon rolled out an AI feature in September that generates text for product listings, and another feature launched this summer creates AI summaries of products reviews. “[Generative AI] is going to be at the heart of what we do,” CEO Andy Jassy said in an August earnings call. “It’s a significant investment and focus for us.”

Amazon has begun rolling out image generation to “select advertisers,” and it will expand availability over time.

This article originally appeared on Engadget at https://www.engadget.com/amazons-new-ai-tool-conjures-fake-backgrounds-for-real-products-162013141.html?src=rss 

Most Americans already know what they need to know about Black Friday — it’s a day to use up all of that stored energy from consuming turkey and sides on Thanksgiving by shopping for as many deals as possible. What you might not know is that you can get some pretty good deals in the days and weeks leading up to Black Friday and Cyber Monday, thanks to retailers kick-starting the holiday shopping season earlier in recent years. And despite its gross show of consumerism that may make you cringe, Black Friday can be an important day for those who want to buy thoughtful, useful gifts for their loved ones while also sticking to a strict budget. If that sounds like you, or you have just vowed never to pay full price for something when you don’t have to, we’ve got some tips and buying advice that can help you prepare for Black Friday 2023.

When is Black Friday 2023?

Black Friday 2023 lands on November 24 this year, with Cyber Monday 2023 following up a few days later on November 27. However, the early deals have already begun. If you’re organized, you can shop some decent pre-Black Friday sales as soon as mid-October. The entire month of November might as well be renamed Holiday Shopping Month as that’s when companies really start to get serious with their discounts.

Black Friday shopping strategies

Use a price history tracker

This is just good shopping advice, period — especially when it comes to consumer electronics. Price history trackers like CamelCamelCamel and Keepa monitor price changes and can show you things like the lowest price an item has ever been and when it was last discounted that much. The main catch here is that both Camel and Keepa only work on Amazon listings. That’s extra convenient if you shop on Amazon often because both have pretty handy Chrome extensions you can install to make price monitoring super easy.

But even if you’re not an Amazon aficionado, you can still reference those price history charts when shopping elsewhere on the internet — that way you’ll know if one retailer’s “hot deal” is precisely that, lukewarm or ice cold. Another similarly handy tool is Honey, a browser extension that lets you compare product prices across many retailers, apply digital coupons easily and more.

Sign up for company newsletters

Listen, we wouldn’t tell you to intentionally clutter your inbox if we didn’t think it would be seriously beneficial. Now more than ever, companies offer things like exclusive and early-access sales, special discount codes, free expedited shipping and other perks to their inner circles of customers — namely, those that sign up for newsletters, text alerts and the like. If there’s a particular item you want to snag on sale, like a pair of Sony headphones or a Razer laptop, we recommend signing up for the company’s newsletter just for the duration of the holiday shopping season. That increases your chances of being among the first to know about exclusive deals and other offers, or, in the case of early-access sales, among the first to actually buy what you want before sales diminish or things sell out. Don’t immediately trash those emailed sale alerts either. Once you get the goods you want, you can go back to that message and immediately unsubscribe from the newsletter if you wish.

Use any membership or credit card perks you already have

There’s a good chance you have perks and benefits from services you already use that you’re not taking full advantage of. Amazon Prime and Walmart+, for example, both offer early access to specific sales and deals throughout the year and we expect there to be similar exclusive sales at both retailers ahead of Black Friday. You may have a credit card that gives you additional cash back on certain product categories, or integrates seamlessly with retailers so you can use your accumulated cash back immediately when placing orders. Take stock of the services you use regularly and check to see if they’re offering anything additional during the holiday shopping season, or if there are benefits you may not have needed to use until now.

Shop early

As mentioned previously, retailers have already started throwing deals and sales online in the lead-up to Black Friday. As we get closer to the actual day, we expect to see even more early Black Friday deals pop up across the web. If you have items on your list that are absolute must-haves — maybe you thought of the perfect gift for your hard-to-shop-for parent — don’t wait to buy those things. We estimate that you have the best chance of getting a truly good deal within two weeks of Black Friday, so start looking in earnest then. There’s always a chance an item is marginally cheaper on Black Friday than it is one or two weeks prior, but with all of the early deals we’ve seen over the past few years, there’s less of a chance that the Black Friday price drop will be so significant that you’ll regret your early purchase.

Our advice: make a list of all the gifts and other items you want to pick up during the holiday shopping season and then designate each of those items as “high” or “low” priority. High-priority items should be the ones you buy first as soon as you see them go on sale, while low-priority things can wait until closer to Black Friday.

The best early Black Friday deals to look out for

While some sales have already begun, we believe the best early Black Friday deals will begin in November. The bigger the retailer, the more likely it is that they will have early Black Friday deals going on throughout the entire month of November. We expect to see companies like Amazon, Walmart, Target, Best Buy and others roll out early deals once November hits, with an uptick occurring within a week or two of Black Friday proper.

As far as the types of items that will go on sale before Black Friday, it’ll be a bit of a mixed bag. Since we focus on tech here at Engadget, we can confidently presume that most of the big, flagship items you may be itching to buy — a pricey smartphone, a new OLED TV or a high-end pair of headphones — will probably not be significantly discounted until, at the earliest, a week before Black Friday. Sure, gadgets will be peppered among the early holiday sales at the start of November, but the best deals on (what we consider to be) the best tech will likely come closer to Black Friday. In the past, we’ve seen some of the best Black Friday deals drop on Thanksgiving — with some selling out before Black Friday proper even began.

We’d also be remiss if we didn’t mention Cyber Monday. Over the past few years, Cyber Monday has almost become “Black Friday 2.0,” with most of the best Black Friday deals carrying over through the end of Cyber Monday (if they don’t sell out first). There are always a few Cyber Monday exclusives, particularly in the tech space, so the shopping event is not without its own unique offers. But make no mistake: most of the best deals will be available on Black Friday, with a couple of extras thrown in on Cyber Monday.

Engadget will be covering the entirety of the Black Friday and Cyber Monday shopping period. That means you can come back to Engadget over the next few weeks to find the best early Black Friday deals on headphones, laptops, gaming gear and more as we inch closer to the actual sale dates. On Black Friday and Cyber Monday, expect us to surface only the best tech deals that the internet has to offer — that means the lowest prices we can find on the tech we think is actually worth your money.

This article originally appeared on Engadget at https://www.engadget.com/black-friday-2023-the-best-early-deals-what-to-expect-and-shopping-strategies-from-our-experts-150013315.html?src=rss 

Apple is jacking up the prices of several of its subscription services in the US and some other markets. The price increases to Apple TV+, Apple Arcade and Apple News+ will take effect immediately for newcomers. “Existing subscribers will see these price increases 30 days later, on their next renewal date,” Apple told Engadget in a statement. “We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services.”

In the US, the price of Apple TV+ is going up by $3 per month to $10. The annual TV+ plan has risen from $69 to $99. Apple Arcade is now $7 per month instead of $5. As for Apple News+, that’ll now run you $13 per month for a standalone subscription, up from $10. Apple Music and Apple Fitness+ pricing remains the same.

As MacRumors points out, these are the first price increases for Apple Arcade and Apple News+ since the company debuted those services nearly four years ago. The cost of an Apple TV+ subscription last changed in October 2022, when it went up from $5 per month to $7, meaning that the price of the service has doubled in just over 12 months.

In line with the increases on individual services, Apple is also modifying the prices of Apple One plans. An individual subscription now costs $19.95 per month (up by $3) and it includes Apple Arcade, Apple Music, Apple TV+ and 50GB of iCloud storage. A family plan, which is shared between up to six people and includes 200GB of total iCloud storage, is now $25.95 per month (also an increase of $3).

The highest Apple One tier is Premier, which folds in Apple Fitness+ and Apple News+ access and bumps up iCloud storage to 2TB for up to six people. That now costs $37.95 per month, which $5 more than before.

Services such as these have become an increasingly important part of Apple’s business over the last few years. In the second quarter of 2023, Apple’s Services revenue (which also includes things like AppleCare and the App Store) hit an all-time high of $21.2 billion. Services are second only to the iPhone when it comes to Apple’s moneymakers these days.

Apple announced the price increases just ahead of revealing its earnings for the July-September period, which it will do on November 2. The company has also lined up another product event for October 30, during which we’re expecting to see new MacBook Pro and iMac models.

Update 10/25 11:34AM ET: Added Apple’s statement to clarify when the price changes will take effect for current subscribers.

This article originally appeared on Engadget at https://www.engadget.com/apple-tv-prices-have-doubled-in-just-over-a-year-150156333.html?src=rss 

We knew Netflix had snagged the iconic roguelike/metroidvania Dead Cells for its ever-growing games library, and now we know when it’ll release. Dead Cells: Netflix Edition will be available on October 31. That’s Halloween, to those who don’t mess with the dark pagan arts. This is the full game, along with every paid DLC release, including the Castlevania crossover.

A standard Netflix subscription gives you access to the game on both iOS and Android devices, so you can finally see what all the Dead Cells fuss is about without spending any extra cash. As for that Halloween release date, this launch is part of the streamer’s “Netflix and Thrills” promotional event. Dead Cells isn’t a scary game, but it is steeped in a certain kind of classic gothic horror, like its forebear Castlevania.

Here’s a quick run down. You play as a headless blob/human hybrid, attempting to escape an island prison. It’s a sidescrolling action platformer. Every time you die, you start over and the world’s layout changes, which makes it a roguelike. However, you do get permanent upgrades that carry over from run to run and power ups that let you access new areas, which is where the Metroidvania part comes in. It’s extremely addictive, like calling in sick to work addictive.

In other words, there’s a reason Dead Cells has sold more than 10 million copies across numerous platforms and has even inspired a forthcoming animated series. If you’ve been on the fence for the, uh, past five years and have a Netflix account, this is a no brainer.

The streamer’s “Netflix and Thrills” event also sees the release of a brand-new sequel to the indie hit Slayaway Camp, which drops today. As for TV and movies, the company’s traditional bread and butter, “Netflix and Thrills” features the release of Mike Flanagan’s The Fall of the House of Usher, UFO docuseries Encounters and the survival thriller Nowhere, among many others.

This article originally appeared on Engadget at https://www.engadget.com/dead-cells-netflix-edition-scares-its-way-to-a-halloween-release-date-152630472.html?src=rss 

TikTok has had a major impact on the music industry over the last few years, with many songs that have gone viral on the platform becoming major mainstream hits. The service is now making a bigger push into music by hosting its own festival.

Dubbed as the platform’s first “live global music event,” TikTok In The Mix will take place in Mesa, Arizona on December 10. The headliners are Cardi B, Niall Horan, Anitta and Charlie Puth, all of whom are popular figures on TikTok. The service says there will be surprise guests and performances by emerging artists, some of whom are involved in the TikTok Elevate program for up and coming musicians.

Followers of the four headliners will get presale codes to buy In The Mix tickets starting on October 27. The general sale will start on November 2.

Of course, TikTok will stream the event live on its app. The service also says it will bring the For You feed to life at In The Mix through “a range of activities inspired by our community’s favorite trends.” Some creators will be present too.

Similar platforms might be more inclined to sponsor an existing music festival than to go it alone. However, TikTok has carved out a space for itself as a destination for music discovery, so it makes sense for it to host its own event with a blend of established names and fairly fresh faces.

This article originally appeared on Engadget at https://www.engadget.com/tiktoks-first-live-global-music-event-will-feature-cardi-b-and-charlie-puth-141212595.html?src=rss 

Senator Charles Schumer (D-NY) once again played host to Silicon Valley’s AI leaders on Tuesday as the US Senate reconvened its AI Insights Forum for a second time. On the guest list this go around: manifesto enthusiast Marc Andreessen and venture capitalist John Doerr, as well as Max Tegmark of the Future of Life Institute and NAACP CEO Derrick Johnson. On the agenda: “the transformational innovation that pushes the boundaries of medicine, energy, and science, and the sustainable innovation necessary to drive advancements in security, accountability, and transparency in AI,” according to a release from Sen. Schumer’s office.

Upon exiting the meeting Tuesday, Schumer told the assembled press, “it is clear that American leadership on AI can’t be done on the cheap. Almost all of the experts in today’s Forum called for robust, sustained federal investment in private and public sectors to achieve our goals of American-led transformative and sustainable innovation in AI. 

Per National Security AI Commission estimates, paying for that could cost around $32 billion a year. However, Schumer believes that those funding challenges can be addressed by “leveraging the private sector by employing new and innovative funding mechanisms – like the Grand Challenges prize idea.” 

“We must prioritize transformational innovation, to help create new vistas, unlock new cures, improve education, reinforce national security, protect the global food supply, and more,” Schumer remarked. But in doing so, we must act sustainably in order to minimize harms to workers, civil society and the environment. “We need to strike a balance between transformational and sustainable innovation,” Schumer said. “Finding this balance will be key to our success.”

Senators Brian Schatz (D-HI) and John Kennedy (R-LA) also got in on the proposed regulatory action Tuesday, introducing legislation that would provide more transparency on AI-generated content by requiring clear labeling and disclosures. Such technology could resemble the Content Credentials tag that the C2PA and CAI industry advocacy groups are developing.

“Our bill is simple,” Senator Schatz said in a press statement. “If any content is made by artificial intelligence, it should be labeled so that people are aware and aren’t fooled or scammed.”

The Schatz-Kennedy AI Labeling Act, as they’re calling it, would require generative AI system developers to clearly and conspicuously disclose AI-generated content to users. Those developers, and their licensees, would also have to take “reasonable steps” to prevent “systematic publication of content without disclosures.” The bill would also establish a working group to create non-binding technical standards to help social media platforms automatically identify such content as well.

“​​It puts the onus where it belongs: on the companies and not the consumers,” Schatz said on the Senate floor Tuesday. “Labels will help people to be informed. They will also help companies using AI to build trust in their content.”

Tuesday’s meeting follows the recent introduction of new AI legislation, dubbed the Artificial Intelligence Advancement Act of 2023 (S. 3050). Senators Martin Heinrich (D-NM), Mike Rounds (R-SD), Charles Schumer (D-NY) and Todd Young (R-IN) all co-sponsored the bill. The bill proposes AI bug bounty programs and would require a vulnerability analysis study for AI-enabled military applications. It’s passage into law would also launch a report into AI regulation in the financial services industry (which the head of the SEC had recently been lamenting) as well as a second report on data sharing and coordination.

“It’s frankly a hard challenge,” SEC Chairman Gary Gensler told The Financial Times recently, speaking on the challenges the financial industry faces in AI adoption and regulation. “It’s a hard financial stability issue to address because most of our regulation is about individual institutions, individual banks, individual money market funds, individual brokers; it’s just in the nature of what we do.”

“Working people are fighting back against artificial intelligence and other technology used to eliminate workers or undermine and exploit us,” AFL-CIO President Liz Shuler said at the conclusion of Tuesday’s forum. “If we fail to involve workers and unions across the entire innovation process, AI will curtail our rights, threaten good jobs and undermine our democracy. But the responsible adoption of AI, properly regulated, has the potential to create opportunity, improve working conditions and build prosperity.”

The forums are part of Senator Schumer’s SAFE Innovation Framework, which his office debuted in June. “The US must lead in innovation and write the rules of the road on AI and not let adversaries like the Chinese Communist Party craft the standards for a technology set to become as transformative as electricity,” the program announcement reads.

While Andreesen calls for AI advancement at any cost and Tegmark continues to advocate for a developmental “time out,” rank and file AI industry workers are also fighting to make their voices heard ahead of the forum. On Monday, a group of employees from two dozen leading AI firms published an open letter to Senator Schumer, demanding Congress take action to safeguard their livelihoods from the “dystopian future” that Andreessen’s screed, for example, would require.

“Establishing robust protections related to workplace technology and rebalancing power between workers and employers could reorient the economy and tech innovation toward more equitable and sustainable outcomes,” the letter authors argue.

Senator Ed Markey (D-MA) and Representative Pramila Jayapal (WA-07) had, the previous month, called on leading AI companies to “answer for the working conditions of their data workers, laborers who are often paid low wages and provided no benefits but keep AI products online.”

“We covered a lot of good ground today, and I think we’ll all be walking out of the room with a deeper understanding of how to approach American-led AI innovation,” Schumer said Tueseay. “We’ll continue this conversation in weeks and months to come – in more forums like this and committee hearings in Congress – as we work to develop comprehensive, bipartisan AI legislation.”

This article originally appeared on Engadget at https://www.engadget.com/the-us-senate-and-silicon-valley-reconvene-for-a-second-ai-insight-forum-143128622.html?src=rss