Kalakshar US

In a bid to comply with updated privacy rules in Europe, Meta recently gave Facebook and Instagram users in the region an ultimatum. They either had to agree to receive targeted ads or sign up for a €10 per month subscription for each app (or stop using them altogether). That would give users the choice of opting out of ad tracking, but they’d have to pay a hefty sum to do so. 

Now, an Austrian privacy group called noyb has filed a complaint against that Meta’s actions on behalf of a client in financial distress. The group stated that the subscription price is out of proportion to the value Facebook receives, so it’s effectively a false choice for users without the means to pay for a subscription. 

“More than 20% of the EU population are already at risk of poverty,” wrote noyb founder noted EU privacy advocate Max Schrems. “For the complainant in our case, as for many others, a ‘Pay or Okay’ system would mean paying the rent or having privacy.” 

Citing Meta’s own data, noyb said that the company’s average revenue per user in Europe was $16.79 between Q3 2022 and Q3 2023, or about €62.88 per user. However, it plans to charge a minimum of €120 per year (more if you sign up on a smartphone), or up to €251.88 ($275.88) to have both Instagram and Facebook. 

noyb notes that 3 to 10 percent of users want personalized ads, but 99.9 percent consent, due to the lack of a true choice. “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection,” said noyb’s data protection lawyer Felix Mikolasch. 

Meta’s actions are also likely to set off a “domino effect,” according to noyb. “Already now, TikTok is reportedly testing an ad-free subscription outside the US. Other app providers could follow in the near future, making online privacy unaffordable.” It added that if multiple apps took the same approach, data privacy would be available “only for the rich.” 

Meta defended its approach, saying it follows EU laws. “The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA and Switzerland. In its ruling, the CJEU expressly recognized that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service,” a spokesperson told TechCrunch, referring to a post from last month.

However, European courts have stated that any fee charged to avoid tracking on products must be “necessary” and “appropriate.” It also says that consent must be freely given. noyb appears to be targeting those clauses by arguing that the relatively high fees will effectively deter free choice by EU citizens, particularly those in financial difficulty. 

“Fundamental rights are usually available to everyone. How many people would still exercise their right to vote if they had to pay €250 to do so? There were times when fundamental rights were reserved for the rich. It seems Meta wants to take us back for more than a hundred years,” Schrems said. 

This article originally appeared on Engadget at https://www.engadget.com/metas-controversial-ad-free-subscription-is-facing-scrutiny-from-eu-privacy-campaigners-131506495.html?src=rss 

IKEA isn’t going to be making a play for top tech company anytime soon, but it has kept up an offering of solid smart home devices. Its latest releases are a trio of affordable smart home sensors for everything from open doors to water leakage.

First in the lineup is the Parasoll door and window sensor. You can mount it on your door or window (basically any access point) and receive a notification if they open or close unexpectedly. It also pairs directly with an IKEA smart bulb. Speaking of light, there’s the Vallhorn wireless motion sensor, which activates lights when movement is detected. You can choose what color and amount of light you want, with the sensor controlling up to 10 IKEA smart bulbs. Rounding out the new offerings is the Barding water leakage sensor, which works to alert you about any rogue water before your floor finds out. The device can send you a mobile notification, or trigger an alarm.

The sensors are small and white, lending themselves to blending in better throughout the house (unless you really love color). All the sensors are compatible with IKEA’s Dirigera Hub, but only Vallhorn works with the older Tradfri gateway.

IKEA points to people’s desire to feel comfortable and secure in their homes as motivation for these new products. “Everyone wants to feel safe at home and we feel excited about entering a new smart product area that creates not only a better, but safer life at home,” Stjepan Begic, Product Design Developer at IKEA of Sweden, said in a statement. “We believe these products can provide our customers with peace of mind and a greater sense of control and comfort.” The three new devices follow the release of previous sensors by IKEA, like Vindstyrka, which measures air quality.

The US pricing isn’t available yet, but the Parasoll will be €9.99 in Europe, with the Vallhorn and Barding sensors priced at €7.99 and €9.99, respectively. These numbers could transfer over directly into USD or be slightly higher. The sensors should be available in the US in January (Vallhorn), April (Parasoll) and July (Barding) in 2024.

This article originally appeared on Engadget at https://www.engadget.com/ikeas-new-smart-home-sensors-focus-on-safety-and-avoiding-water-damage-133033586.html?src=rss 

Eduards Sizovs, founder of software developer conference DevTernity, has already been in the headlines for listing fake female speakers for a conference. Now, it has been revealed that Sizovs may also be behind is also behind Coding_Unicorn, a popular Instagram account supposedly run by a female coder, 404 Media reports.

Coding_Unicorn has 115,000 followers on Instagram and claims to be run by a professional software developer named Julia. The account features photos — many of which are glamour shots — of Julia at a MacBook alongside “no-BS coding, career, productivity tips.” 

404 Media has laid out a range of evidence that Sizovs is responsible for the account, such as a YouTube video showing Sizovs having previously logged into the account’s email and photos of Julia’s computer screen that show her logged in as Sizovs. Some of Julia’s Instagram captions are also exact copies of Sizovs’ LinkedIn posts. 

Julia also lists herself as a DevTernity fan and links to the company’s upcoming conferences. She was allegedly going to speak at a conference but “switched to helping with the organization.” The event, which was set to start on December 7, has been canceled following the allegations that fake women were added to the lineup in an effort for it to look diverse. Two women — one listed as a staff engineer at Coinbase and another as a Microsoft MVP and WhatsApp senior engineer — were removed from DevTernity’s website and have no online presence or, potentially, existence at all, according to The Register.  

Sizovs responded to the conference allegations on X: “The amount of hate and lynching I keep receiving is as if I would have scammed or killed someone. But I won’t defend myself because I don’t feel guilty. I did nothing terrible that I need to apologize for.” Sizovs did admit that one profile listed on the site was a “demo persona” that was “auto-generated, with a random title, random Twitter handle, random picture.” However, skeptics claim removing the person should have been simple and that it didn’t appear to be auto-generated at all, with the picture even changing early on.

Looking to the future, Sizovs said, “I’ll increase efforts 10x to make sure that next year, if one of our ladies drops out, we have a fallback plan.” As for Unicorn_Coding, it’s unclear who exactly the woman is in the photos or how she’s connected to Sizovs. Read 404 Media‘s article to learn more about this wild case.

This article originally appeared on Engadget at https://www.engadget.com/a-popular-female-coding-influencers-instagram-is-apparently-run-by-a-man-115046245.html?src=rss 

Google Drive users have recently been reporting that files and folders have gone missing, with some saying that months worth of data has disappeared from their accounts. Now, Google has acknowledged the issue, saying that it appears to be caused by the Drive for Desktop app, 9to5Google has reported.

The issue is pretty alarming, obviously. One user on Google’s support forums said that an expense spreadsheet they regularly updated has lost all data from nearly the last five years, with the version history showing the latest version as January 2019. “I’m really mad as this had all the important data which I do not have any local copy for. I need this data retrieved at any cost.” Another poster said the drive reverted to May 2023, with all subsequent data disappearing, and others report similar issues.

In a post from yesterday, Google said that “we’re investigating reports of an issue impacting a limited subset of Drive for desktop users and will follow up with more updates.” It noted the problem affects Drive for desktop v84.0.0.0 – 84.0.4.09. It advised users not to click “disconnect account” within Drive for desktop, and to not delete or move a specific app folder called DriveFS as detailed here. It even recommends making a copy of the app data folder if you have room on your hard drive. 

Google offers several ways to recover (or at least check) deleted files. That includes checking the trash, which is now automatically emptied after 30 days. It’s also a good idea to check the activity panel, which shows any files deleted or moved along with the relevant date. For this latest issue, however, the activity panel doesn’t appear to show that the files have gone missing, according to Google’s support forum users. 

This article originally appeared on Engadget at https://www.engadget.com/google-is-investigating-a-drive-issue-that-causes-files-to-go-missing-092028653.html?src=rss 

Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to an experiment conducted by The Wall Street Journal, Instagram’s Reels video service would serve “risqué footage of children as well as overtly sexual adult videos” to test accounts that exclusively followed teen and preteen influencers — namely young gymnasts and cheerleaders. These sort of ads were supposed to be forbidden on Meta’s platforms.

To make matters worse, such salacious content was also mixed in with ads representing notable US brands like Disney, Walmart, Pizza Hut, Bumble, Match Group and even The Wall Street Journal itself. The report added that the Canadian Centre for Child Protection achieved similar results with its own tests separately.

While Walmart and Pizza Hut apparently declined to comment, Bumble, Match Group, Hims (retailer of erectile-dysfunction drugs) and Disney have since either pulled their ads from Meta or pressed the firm to address this issue. Given the earlier controversy on X, advertisers are obviously even more sensitive about the type of content shown next to their ads — especially for Disney which was affected by both X and now Instagram. 

In response, Meta told its clients that it was investigating, and that it “would pay for brand-safety auditing services to determine how often a company’s ads appear beside content it considers unacceptable.” However, the firm stopped short at providing a timetable nor detail on future prevention.

While one could say that such tests don’t necessarily represent real user experience (as tech companies tend to argue with), Instagram’s tendency to aggregate child sexualization content was a known problem internally — even before the launch of Reels, according to current and former Meta employees interviewed by the WSJ.

The same group of people suggested that an effective solution would require revamping the algorithms responsible for pushing related content to users. That said, internal documents seen by the WSJ suggested that Meta made it difficult for its safety team to apply such drastic changes, as traffic performance is apparently more important for the social media giant.

This article originally appeared on Engadget at https://www.engadget.com/instagram-reportedly-served-up-child-sexualizing-reels-to-followers-of-teen-influencers-053251960.html?src=rss