Rev Soft Global CEO Saima Ali Shares Her Story To Uplift Women In IT

Telling her personal story does not come naturally to Saima Ali. The RevSoft Global CEO is both inherently private and culturally not inclined to share her struggles. But now, Saima’s mission looms larger than her particular preferences.

Telling her personal story does not come naturally to Saima Ali. The RevSoft Global CEO is both inherently private and culturally not inclined to share her struggles. But now, Saima’s mission looms larger than her particular preferences. 

After Shy Beginnings, Actor Tarek Ghadban Makes Huge Strides

Tarek Ghadban hasn’t always possessed the confidence he has today. As a shy teenager, he struggled to break down the barriers that prevented him from chasing his dreams to the point where, at just thirteen, he auditioned for “Notre Damme De Paris” at the Antonine International School in Ajaltoun, Lebanon, where he studied.

Tarek Ghadban hasn’t always possessed the confidence he has today. As a shy teenager, he struggled to break down the barriers that prevented him from chasing his dreams to the point where, at just thirteen, he auditioned for “Notre Damme De Paris” at the Antonine International School in Ajaltoun, Lebanon, where he studied. 

Lotus’ secret weapon is EVs with personality

A lot of EVs aren’t that fun to drive, built as they are to glide around a highway like a swan on a river. Sure, like the swan’s manic paddling, there’s a lot of hardware and software sweating in the background to maintain that serenity. But the feeling can be so soporific that you wind up lusting for the day full autonomy comes and puts us out of our misery.

Except, of course, if you’re driving a new Lotus.

You see, when you’re driving an electric Lotus, there’s a sense of cognitive whiplash you don’t often get these days. EVs are quick and have plenty of torque thanks to their electric motors but they rarely have anything close to a personality. But even when you’re driving its new two-plus ton SUV, you’re capable of zooming around a race track as if you were driving a go-kart. It’s this unity of electric smarts and old-school drivability that Lotus hopes will return the perpetually beleaguered manufacturer to its former glory.

Lotus

Lotus Cars

If you’re not a car person, I wouldn’t blame you for not knowing Lotus was a big name in manufacturing and F1 – emphasis on was – responsible for many innovations that shaped how we build, drive and race cars today. “We talk about [having] this pioneering and rebellious spirit,” says Mike Johnstone, Lotus’ new VP of Commercial Operations. For the last 75 years, Lotus has been a left-field car manufacturer, with customers who want something that is “not necessarily part of the status quo.”

Lotus is a company defined by, and proud of, its idiosyncrasies. It’s idiosyncratically based in rural Norfolk, a hundred miles or more from the rest of the UK’s automotive industry. It’s idiosyncratic co-founder Colin Chapman (pictured, above), whose famous mantra was “simplify, then add lightness.” It’s idiosyncratic technical innovations, like monocoque bodies, ground-effect aerodynamics and the early use of carbon fiber. Its cars’ idiosyncratic obsession with perfect handling and speed rather than creature comforts.

It would be impolite to mention the idiosyncratic financial relationship between Chapman and John DeLorean that would lead to the latter’s undoing.

It was this idiosyncratic reputation that made it a draw for pop culture figures who wanted to stand out from the crowd. Patrick McGoohan chose a Lotus Seven to be The Prisoner’s car in 1996 because it showed a “touch of the rebel.” The Avengers’ Mrs. Peel drove a Lotus Elan, while James Bond drove a Lotus Esprit underwater in The Spy Who Loved Me and a Turbo Esprit in For Your Eyes Only. And Richard Gere drove a Lotus Esprit in Pretty Woman because Porsche and Ferrari, who were asked first, objected to the film’s subject matter. I doubt Lotus has ever uttered the phrase “brand safety” with a sincere face.

Since Chapman’s death in the early ‘80s, Lotus has become a byword for stagnation, passed from one corporate parent to another. Its model line suffered: It sold the Elise from 1996 until 2021, while the Exige was in production from 2000 to 2021. Its newest car pre-Geely was the Evora, and its 12-year lifespan made it the youngest and freshest ride in the range. All three were discontinued in 2021 when the Emira made its debut as the company’s last gas-powered car.

Lotus remained alive because of its small but passionate fanbase, which happened to include a number of automotive executives. But while demand for its own cars waned, the rest of the industry continued to rely on its expertise in making cars drive well. Lotus’ fingerprints are visible in so many high-profile cars, from the DeLorean DMC12, Aston Martin DB9 and even Sinclair’s C5. More importantly, the first Tesla roadster was developed on Lotus’ platform, with the first run of cars built at its Hethel, England base.

In 2017, Geely — the Chinese EV giant that owns Volvo and Polestar — bought a 51 percent stake in the company. It’s spent the last few years and a considerable amount of cash to push the company into the 21st century. The existing gas-powered product line was cleared out, the HQ revamped and a new electric-only facility built in China. I was able to visit the company’s Hethel plant to see the fruits of this investment, and also to try all of the new vehicles. The headline-grabbing model, of course, is the Evija, the company’s $3 million all-electric hypercar.

The Evija

Lotus Cars

Emeya, Eletre, Emira, Evija, Evora, Exige, Elise, Elan, Esprit: It’s tradition, or something, that all Lotuses have incomprehensible faux-Latin names beginning with an E. The Evija will, hopefully, lodge itself in your memory as the company’s hypercar, of which only 130 will be built. One of the first is owned by former Formula One world champion Jenson Button with a Brawn GP paint job in honor of his 2009 win.

Lotus opted to put a lot of hardware in the middle of the car behind the two seats to retain that mid-engined weight distribution. The body is a single piece of carbon fiber, and it’s obvious to all that this is a race car first, with Lamborghini-esque styling. To save weight, there’s little sound dampening, so you can hear the roar of the gear, and the road, as you slice through the air. Put your foot down and you’ll hear the power unit spin up to push juice to those four wheel-mounted 500W motors.

What comes out the other side is eye-bleeding acceleration and enough g-force that you feel your lunch shift from one side of your stomach to the other. Yes, other EVs can go quickly, and some accelerate ludicrously fast, but the Evija is playing in different water. For car people, Lotus has always been synonymous with fast-twitch driving dynamics and slightly lackluster reliability. But the Evija feels mature, solid, stable and able to harness all of the pure grunt that only an electric motor can provide.

I’d go further and say that the Evija is terrifying, especially when Karl Eaton, one of the minds behind the vehicle, took me around the track in one. He waited until the car reached 201 miles per hour to start explaining all of the smart choices embodied in its design. I didn’t recall much of what he said at the time since I was trying to keep all the fluids in my body.

The Eletre and Emeya

Lotus Cars

Of course, the Evija is the standard bearer for Lotus as a luxury EV maker that stands out from the crowd. It’s not likely you’ll have a few million lying around, but its existence will make you aware of the relatively more reasonably-priced options in its lineup. The Eletre is the first real Lotus EV, priced around $100,000 and again, something of a departure from the norm. Whereas Lotus prides itself on making zippy, mid-engined sports cars, this is a two-and-change ton SUV that just happens to be as capable on a race track as its E-named predecessors.

On my first few laps around the track, I drove the Eletre like a high-sided SUV, which is to say, gently. After all, I didn’t want to flip this thing over when I’d need to save three years worth of paychecks just for a chance to look at the sales brochure. My co-pilot kept urging me to go harder, and eventually I did, realizing that Lotus has done something amazing. It’s a car that you can fling around a track and feel like you’re Lewis Hamilton, and then drive it home without missing a beat.

Lotus Cars

The Eletre is already on sale, but we won’t need to wait a decade to see what follow-up Lotus has planned. Next on the docket is the Emeya, a luxury hyper-grand tourer based on the same platform as the Eletre. You can see the shared design language and the emphasis on active aerodynamics in the body to help the cars zoom around the corners. There are gaps and vents all around the body to help push air past the cabin and keep all four wheels planted on the road.

As for the interiors, Lotus is a company that has traditionally avoided fripperies like comfort and ease of use. These, after all, aren’t conducive to Chapman’s mantra of simplifying and adding lightness. But the Eletre and Emeya have gloriously un-Chapmanesque cabins full of luxurious materials and physical dials and switches more reminiscent of a high-end camera. When you look at the price and see that the luxurious excesses of this cost the same as a Tesla Model X, you feel as though the incumbents need to get a lot better quickly.

The Spirit of Lotus

Lotus Cars

You could argue that Lotus is just a badge under which Geely can slap components it’s using elsewhere. But Mike Johnstone said the parent company has no interest in diluting what makes Lotus Lotus. “More than 99 percent of all of our development is done ourselves,” said Johnstone, “where we benefit [from being owned by Geely] is access to a supply chain.”

Much has been made about what Lotus’ role in the automotive firmament should be in the new world of electric vehicles. Colin Chapman’s famous principles were to simplify and add lightness so aren’t bulky EVs, shorn of their gas-powered engines, an insult to his memory? Thankfully, I only needed to cross the road that runs alongside Lotus’ Hethel HQ to ask an expert: Chapman’s son, Clive (pictured, left). Clive is the head of Classic Team Lotus, a heritage brand that keeps the company’s former gas-powered F1 cars working. Despite the shared name and proximity, there’s no financial relationship between Lotus and the Classic Team.

Clive showed me around the facility, which maintains those classic F1 cars and races them at heritage events, like the Historic Grand Prix at Monaco. If you’re a one-percenter with an old Lotus, you can also send it here to be restored by specialists. On the upper floor, there’s a collection of classic Lotuses of every stripe. It’s a rare and beautiful sight to see. I asked Clive how his father would feel about the shift to electric. “Dad was never sentimental,” said the younger Chapman, and directed me to a pristine Lotus 56 in the collection. He explained that his father was never wedded to one technology or philosophy, despite what some Lotus fans may claim. The Lotus 56, after all, was equipped with a gas turbine engine more commonly seen in aircraft than vehicles, but Colin Chapman was very interested in the speed advantage it could have offered.

It seems that what mattered to Colin Chapman then is the same as what matters to Lotus now: Pushing automotive design forward, no matter how unusual the method. Before I tried any of Lotus’ EVs on its test track, I tried the (gas-powered) Emira and used that as my benchmark. My expectation was that the subsequent cars would all pale somehow in comparison to the last “true” Lotus to be made at Hethel. And yet, the new cars, despite their batteries and electric motors, are just as lithe and energetic as ever. This, I suspect, is why Lotus has a good chance of making a mark in the new world, because it remains enough of that uncompromising spirit to stand out from the crowd and make sure that, for those who need it, you can still feel connected to your car.

This article originally appeared on Engadget at https://www.engadget.com/lotus-secret-weapon-is-evs-with-personality-140013839.html?src=rss 

One of our favorite headphones for running is 20 percent off in the Amazon Big Spring Sale

Spring is officially here and if you’ve been itching to get back outside for a run, or you want to start a new workout regimen, the Amazon Big Spring Sale might have just what you need to upgrade the music portion of your routine. A number of Jabra earbuds have been discounted for the sale, including a couple of our top picks for the best headphones for running. Key among them is the Jabra Elite 8 Active, which is on sale for $160 — only $10 more than its record-low price. The same sale price can be found direct at Jabra as well.

These nearly bested the Beats Fit Pro for the top spot in our guide. Not only are the Elite 8 Active buds comfortable and secure when doing any kind of workout, but they’re also IP68-rated for dust and water resistance. Jabra also put these earbuds through military-grade testing to protect them from extreme humidity, high temperature, rain and altitude, so it’s fair to say these buds can take a beating (probably way more than what you’d put them through even during your sweatiest runs).

The Elite 8 Active have solid sound quality and ANC out of the box, but you can customize EQ settings using its companion mobile app. If you prefer bassy sounds to get you in the zone before a workout session, you can change the sound profile to accommodate that. They also support spatial sound with Dolby Audio, which is a great perk to have and it will make the Elite 8 Active an even better option for those who want just one pair of buds to use all day, every day, not only during workouts. Jabra’s HearThrough transparency mode is also handy, especially for runners who often train outside, since it lets some sound in so you can stay more aware of your surroundings.

Our biggest gripe with the Elite 8 Active buds is that HearThrough doesn’t sound quite as natural as the transparency mode on our top pick, the Beats Fit Pro. Otherwise, they’re a fantastic option for runners or anyone else who wants a solid pair of wireless earbuds that provide a complete package when it comes to sound quality, ANC and protection against sweat and the elements.

If you’re looking to spend even less, it’s hard to find a better value in Jabra’s lineup than the Elite 4 Active earbuds. Those are on sale for $90 right now — not a record low, but close to it. They’re our budget pick in the same guide thanks to their comfy, IP57-rated design, good sound quality and ANC, solid battery life and support for multipoint connectivity. And even though you don’t get spatial audio on the Elite 4 Active, they do support custom EQ with the Jabra mobile app.

Your Spring Sales Shopping Guide: Spring sales are in the air, headlined by Amazon’s Big Spring sale event. Our expert editors are curating all the best spring sales right here. Follow Engadget to shop the best tech deals from Amazon’s Big Spring Sale, hear from Autoblog’s car experts on the best spring auto deals on Amazon, and find spring sales to shop on AOL, handpicked just for you.

This article originally appeared on Engadget at https://www.engadget.com/one-of-our-favorite-headphones-for-running-is-20-percent-off-in-the-amazon-big-spring-sale-141545370.html?src=rss 

How Robert Nikic Merges Family Life with CEO Success

In the dynamic realm of entrepreneurship, where the pursuit of success often demands an unparalleled level of dedication and sacrifice, Robert Nikic, CEO of Why Unified and a multi-million dollar family man, stands as a testament to the power of balance and unity.

In the dynamic realm of entrepreneurship, where the pursuit of success often demands an unparalleled level of dedication and sacrifice, Robert Nikic, CEO of Why Unified and a multi-million dollar family man, stands as a testament to the power of balance and unity. 

Cardi B Explains Why She Was ‘Afraid’ to ‘Go Live’ Her Life Last Year Amid Offset Split

‘I just feel like I lost myself with everything,’ Cardi said in a new interview while opening about how her anxiety affected her.

‘I just feel like I lost myself with everything,’ Cardi said in a new interview while opening about how her anxiety affected her. 

YouTube created the creator economy

Nineteen years after Jawed Karim uploaded the very first YouTube video, the awkward, 19-second clip in front of San Diego Zoo’s elephant enclosure is memorable today only because of what it represents: the start of a multibillion-dollar juggernaut that defines so much of what it means to be an online creator.

Today, YouTube is the most dominant social media platform by a sizable margin, especially among teenagers. Its influence is so vast it feels almost impossible to define. The service has birthed thousands of memes and internet personalities. Its recommendation algorithm has been credited with supercharging bizarre trends and viral misinformation.

But one of the most powerful ways YouTube has wielded its influence is through its Partner Program. The revenue sharing arrangement has generated billions of dollars for its most popular users and helped define the multibillion-dollar industry we now call the creator economy. Today, there are dozens of platforms and business models for making money via content creation, but it’s difficult to imagine any of them existing without YouTube’s Partner Program.

While YouTube is hardly the only platform that has made becoming an online creator feel like a viable career path, it has played an outsized role in creating and fueling the industry. When Google first introduced the Partner Program in 2007, there weren’t many ways to make a living from online content. The blogging industry was well established, but online media dynamics were already shifting away from independently run operations in favor of established platforms and brands.

YouTube, on the other hand, was a rising upstart in online media. Google had acquired the video service in 2006, before it had ads or even a mobile app. And when it announced it would make some of its most popular creators “partners“ in its business, it promised some of Google’s ad money could flow directly to the people making content.

It would take several more years for the Partner Program to grow into the money-printing machine it is now. But the Partner Program arrived, in 2007, when there was a growing demand for online video. Between 2006 and 2009, the audience for online video doubled, according to Pew Research, and YouTube was the biggest beneficiary. By the fall of 2009, YouTube was seeing more than one billion views a day.

That same year, YouTube made another important change to its monetization policies. It decided to spread the wealth so any single viral video could be eligible for revenue sharing, even if the creator wasn’t a partner, affirming that YouTube was the place to make money from viral content. In 2012, the Partner Program officially opened to everyone, and by 2014 there were one million creators making money from YouTube, according to The New York Times.

The flood of creators looking for a payout (and the sometimes scammy tactics that drove them) eventually led YouTube to again tighten its requirement for partner status in 2017. But YouTube had already cemented itself as the platform for amateur creators to turn their videos into a steady income. Today, there are more than three million channels with partner status, and the company has paid creators more than $70 billion in the last three years alone.

Of course, creators starting out now have many options available besides YouTube. Nearly every social media app offers some kind of monetization opportunity, though few have generated anything close to the eye-popping eight-figure sums made by YouTube’s top talent.

Other companies’ creator funds, in which all creators draw payouts from the same pool of money fronted by the platform, have been underwhelming. YouTube star Jimmy Donaldson, better known as Mr. Beast, regularly tops the lists of YouTube’s highest earners. In 2022, he shared that he was making less than $10,000 a year from TikTok’s creator fund. And other apps’ monetization features, like tipping, subscriptions and virtual gifts, are difficult to scale.

Unsurprisingly, the number of YouTube-made multimillionaires has drastically changed teens’ ideas for career paths. In 2005, the year YouTube came online, teens said their top career aspirations were to become teachers or doctors, according to a poll conducted by Gallup. By 2021, YouGov found becoming a YouTuber or streamer was the top aspiration for Gen Z. In 2023, Morning Consult reported that 57% of Gen Z would like to pursue a career as an online creator “if given the opportunity.”

Polls like this often prompt a lot of eye rolls and snarky headlines. But it’s never been easier or more lucrative to be an online creator. At least one university offers a major in content creation and social media. Whether we like the idea of influencing as a career path, the industry of independent streamers, vloggers, newsletter writers, podcast producers, VTubers and others is worth hundreds of billions of dollars.

This article originally appeared on Engadget at https://www.engadget.com/youtube-created-the-creator-economy-130028016.html?src=rss 

Amazon Big Spring Sale discounts Samsung Galaxy SmartTag 2 to only $21 each

Amazon’s Big Spring Sale is finally here, bringing tremendous deals on Samsung Galaxy devices, from watches to earbuds. We’re especially excited about the 30 percent discount on Samsung’s Galaxy SmartTag 2, one of our picks for 2024’s best Bluetooth trackers. The sale brings it down to $21 from $30 — just one dollar more than its all-time low. However, the four-pack is also on sale for $70, down from $100, which drops each Galaxy SmartTag 2 device to $17.50.

Samsung’s Galaxy SmartTag 2 debuted in October as a significant upgrade to its predecessor. The entire shape has also changed: where the previous model resembled a high tech coat check ticket, the SmartTag 2 looks more like a standard keyring USB drive. Its overall durability also improved with the addition of IP67 dust and water resistance to allow for outdoor tracking. 

Internally, the Galaxy SmartTag 2 also has a range of improvements, like combining Bluetooth and ultra-wideband (UWB) into a single model. It also offers 500 days of battery or 700 days in Power Saving Mode — a 50 percent improvement from the original. The only downside is that it only works with Samsung devices, but this is a good choice if you have one. 

Your Spring Sales Shopping Guide: Spring sales are in the air, headlined by Amazon’s Big Spring sale event. Our expert editors are curating all the best spring sales right here. Follow Engadget to shop the best tech deals from Amazon’s Big Spring Sale, hear from Autoblog’s car experts on the best spring auto deals on Amazon, and find spring sales to shop on AOL, handpicked just for you.

This article originally appeared on Engadget at https://www.engadget.com/amazon-big-spring-sale-discounts-samsung-galaxy-smarttag-2-to-only-21-each-131600168.html?src=rss 

Emma Magnolia’s Journey: Pioneering a Path of Empowerment and Self-Reliance

Emma Magnolia’s story is not just inspiring; it’s a testament to the power of resilience, adaptability, and the relentless pursuit of one’s dreams. At 31, Emma has already carved a niche for herself through social media and activism, showcasing a multifaceted journey that speaks volumes about her determination and passion.

Emma Magnolia’s story is not just inspiring; it’s a testament to the power of resilience, adaptability, and the relentless pursuit of one’s dreams. At 31, Emma has already carved a niche for herself through social media and activism, showcasing a multifaceted journey that speaks volumes about her determination and passion. 

Photographer Denies Meghan Markle & Prince Harry’s Son Archie’s Christening Photo Was Manipulated

Getty Images reportedly sent a warning message to news outlets, labeling the years-old image as ‘digitally enhanced’ by its source.

Getty Images reportedly sent a warning message to news outlets, labeling the years-old image as ‘digitally enhanced’ by its source. 

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