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Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It’s a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June result marks not only the biggest share recorded for streaming since Nielsen added it as a tracked category on The Gauge report, but it is also the largest share Nielsen has ever recorded for a single viewership category. Cable TV secured 27.2 percent of American viewing for the month, followed by broadcast TV at 20.5 percent.

YouTube was the favorite streaming platform with 9.9 percent of the monthly usage, followed by Netflix at 8.4 percent. The summer sensation of Bridgerton helped boost Netflix’s performance; the costume drama was responsible for a staggering 9.3 billion minutes of viewing during the month. There’s a notable drop after those two services, with Amazon’s Prime Video securing 3.1 percent, and companion platforms Hulu and Disney+ coming in with 3 percent and 2 percent shares, respectively.

In case those streaming figures seem low, it’s important to note that Nielsen tracks viewing only on television screens. That means the vast number of hours Americans spend streaming shows on their phones and tablets isn’t part of this accounting.

While streaming continues to draw ever-more eyeballs, executives are more focused on drawing in dollars. Another report, this one from analyst PricewaterhouseCoopers, projected that advertising would be responsible for about 28 percent of global streaming revenue. In 2023, the ad share was 20 percent.

The report credited that shift to the growth rate of subscription revenue stalling out. “Usage and consumer uptake of the core offering is continuing to increase — albeit at a lower rate than in recent years – but companies are having greater difficulty getting people to pay more for digital goods and services,” PwC said. “As the number and range of streaming services proliferate, a form of market saturation has begun to kick in.” In response, recent years have seen many of the top video streaming services, including Netflix, Disney+ and Amazon Prime Video have introduced hybrid models that offer lower monthly subscription costs in exchange for viewers watching ads. If the PwC forecast is accurate, we can expect other platforms to follow suit.

This article originally appeared on Engadget at https://www.engadget.com/streaming-accounted-for-more-than-40-percent-of-tv-viewing-in-june-203206939.html?src=rss 

A pre-release build of Warhammer 40,000: Space Marine 2 has leaked online two months before release, according to reporting by Insider Gaming. This is a fully playable version that was “randomly posted on a tracker,” according to sources who have downloaded and experimented with the build. It remains unclear how the game ended up online.

Players have said that the game is around 75GB in size. Though this leaked build is playable, it does have some issues. There are missing strings and a bunch of placeholder assets, but the version does include server data that should allow for online play. As expected, gameplay footage has begun popping up online, but we’ll refrain from posting any so as to keep things spoiler-free. We will drop a trailer though, because the game looks neat. 

In addition to forgoing gameplay videos, we don’t recommend heading to a torrent site to look for the leaked build. This is not only bad for the hard-working folks who made the game, but will more than likely riddle your PC with more bugs than an open Florida patio in summer. Torrents ain’t what they used to be.

Developers Focus Entertainment and Saber Interactive have issued a statement regarding the leak, asking fans to wait for the official release and thanking them for ongoing support. Warhammer 40,000: Space Marine 2 comes out on September 9 and will be available for the PS5, Xbox Series S|X and PC.

This article originally appeared on Engadget at https://www.engadget.com/warhammer-40k-space-marine-2-has-leaked-online-two-months-before-release-185034761.html?src=rss 

Behaviour Interactive has shared a bunch of Dead by Daylight-related updates, including the release date for an upcoming spinoff. The Casting of Frank Stone, which was developed by Until Dawn studio Supermassive Games, will hit PC, PlayStation and Xbox on September 3.

This is a single-player game that brings the narrative adventure format that Supermassive has used so effectively in its previous projects to the DbD universe. The story will change based on the decisions you make and how you deal with quick-time events and puzzles. It focuses on a bunch of young people who want to film their own horror movie in a condemned steel mill, only to find evidence of crimes carried out by a serial killer. The game is said to take between five and seven hours to complete.

As for the main game, Lara Croft is now available as a survivor as part of the Tomb Raider chapter, which went live today. Cross-progression will finally be available starting on July 22 as well. You’ll need a Behaviour account and a copy of the base game for each platform on which you want to play it. You’ll have access to all of the same progress and purchases on each system.

Those who have been waiting for extra DbD mayhem can look forward to a limited-time mode that pits two killers against eight survivors when the long-awaited 2 vs. 8 option goes live on July 25. The maps are larger and survivors will need to repair twice as many generators to escape. To keep the action fast paced, hooks and perks will be removed. Survivors will be able to try out a new class system instead. The 2 vs. 8 mode will be available until August 8.

This article originally appeared on Engadget at https://www.engadget.com/dead-by-daylight-spinoff-the-casting-of-frank-stone-arrives-on-september-3-192339402.html?src=rss 

Big-ticket items might get the lion’s share of the attention during Amazon Prime Day, but look below the surface and you’ll find a bunch of deals on items that were already budget-friendly. Case in point: our pick for the best budget wireless earbuds, the Anker Soundcore Space A40, have dropped to $49. That’s a discount of $31 and brings the earbuds back down to match their record-low price. This is just one of many Prime Day deals we have our eye on.

We feel that the Soundcore Space A40 buds deliver excellent active noise cancellation (ANC) performance, especially for a model in this price range. Anker employs an adaptive system by default that adjusts the ANC intensity based on the noise around you. You can set the ANC to strong, moderate or weak levels manually too and Anker claims it can block up to 98 percent of noise. It’s worth noting that the ANC might not be as effective for blocking higher-pitch sounds, while the transparency mode does the trick, but it’s not nearly as effective as what you’d find on more premium earbuds.

The Space A40 buds are pretty comfortable. They have a battery life of about eight hours, with the charging case adding around another 40. The default sound profile is warm and pleasant without totally blowing out the low end. You can tweak the EQ settings to your preference in the Soundcore app, which can help you refine the bass and higher frequencies. The touch controls are customizable too. Changes you make are saved directly to the earphones.

The IXP4 water resistance rating isn’t super robust, but you’ll be able to wear the Space A40 in light rain and at the gym without too much of a concern. What’s more, there’s multipoint pairing, so you can connect the earbuds to two devices at the same time — for what it’s worth, we haven’t encountered any significant connection issues.

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblog’s experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.

This article originally appeared on Engadget at https://www.engadget.com/prime-day-deals-bring-our-favorite-pair-of-budget-wireless-earbuds-down-to-only-49-170653500.html?src=rss