Etsy has begun testing visual search. The company suggests the feature is ideal for those situations where you’re not quite sure how to describe something. Whereas in the past you had to rely on keywords and a bit of luck, you can now tap the new camera icon in the search bar and snap a photo of a product in hopes of finding similar items.
In my testing, the feature works surprisingly well. I first took a photo of my keyboard, a Drop Ctrl with GMK Rainy Day keycaps. Not only did the app return with suggestions for keycaps, but it also narrowed in on ones that featured gray and blue tones like my set. I then snapped a photo of an artwork in my office I bought from a local Toronto artist. Etsy’s software successfully identified the piece as a line drawing and pointed me to stylistically similar artworks. I need to use the feature more to get a better sense of its limitations, but it does feel that it could be useful in exactly the way Etsy envisions it.
You can experiment with visual search on your own starting today if you have access to an iOS device. According to Etsy, the feature will soon come to Android.