Sydney Sweeney and Scooter Braun’s Stagecoach Hard Launch Is the Most Watched Romance of the Year. Here’s What I See.

Sydney Sweeney brought Scooter Braun to Stagecoach, wrapped herself around him in front of every phone in the desert, and let the internet do the rest. Hard launch complete. Cowboy hats, hands in back pockets, the whole performance. The internet did what the internet does. Power dynamics. Age gap. PR strategy. Someone’s already written the…

Sydney Sweeney brought Scooter Braun to Stagecoach, wrapped herself around him in front of every phone in the desert, and let the internet do the rest. Hard launch complete. Cowboy hats, hands in back pockets, the whole performance. The internet did what the internet does. Power dynamics. Age gap. PR strategy. Someone’s already written the…