The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a strong digital presence and engage viewers through interactive live streams where products are showcased and their features are explained in real-time. Both major platforms like…
The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a strong digital presence and engage viewers through interactive live streams where products are showcased and their features are explained in real-time. Both major platforms like…